#Japan #Tokyo #Odakyu SC #HIL #WELL BE INDUSTRY

New Health Collaboration Along the Odakyu Line

Odakyu SC Development, a company headquartered in Shinjuku, Tokyo, recently announced its partnership with HIL and WELL BE INDUSTRY to promote health enhancement along the Odakyu Line. This collaboration emphasizes preemptive health measures, particularly in response to the growing challenges of aging populations in Japan, which lead to increased social security costs.

As part of this initiative, Odakyu SC Development will host the first major event, the "Karada Lab Experience Festival," at the Kyodo Corty commercial facility located at Kyodo Station, on November 8, 2025. The festival will provide a variety of interactive health experiences aimed at understanding and improving one's health.

Event Overview

The festival will feature health booths from eight different companies, including services like "Tummy Sommelier," which uses ultrasound to gather data on lifestyle habits and provide personalized advice, and "WELL BE CHECK," a platform that analyzes emotional and physical health risks through a quick online questionnaire. Additionally, Meiji Co. will showcase their innovative approach with the "Inner Garden," a personalized care program based on gut health types.

Participants can engage in workshops such as creating healthy herbal chai kits, designed specifically for those dealing with cold sensitivity, led by a qualified pharmacist. At the same time, there will be a family-friendly, interactive AR drawing experience, where children’s drawings come to life in a magical way. Moreover, attendees can enter a raffle for exciting prizes, including gift certificates to popular local restaurants, by participating in the activities and workshops. This event is designed to provide new experiences that promote personal health awareness in a fun, engaging environment.

Background of the Partnership

This collaboration roots back to Odakyu SC Development's commitment to community synergy, guided by its statement: "Ekichika wa, Machichika, Hitochika e." This reflects an effort to not only manage commerce but to contribute positively to the community. With Japan's aging demographic presenting critical social challenges, the focus on extending healthy lifespans and addressing preemptive health is not only a personal concern but a societal one.

Despite the significant health challenges posed by these demographic changes, opportunities for individuals to actively engage with their health remain limited in everyday life. This partnership aims to provide a venue for visitors to easily access and address their health in an enjoyable manner, integrating the fun of health awareness into daily life.

Key Concepts at the Karada Lab Experience Festival

Health Booths

The event features a diverse array of health-related experiences designed to educate and empower individuals regarding their wellness:

• - Tummy Sommelier: A unique service helping participants visualize their abdominal health through ultrasound, offering insights into body fat and muscle composition along with tailored wellness advice.
• - WELL BE CHECK: A simple online tool that captures your perceived health issues through a quick questionnaire, creating a clarity of personal health risks and offering actionable advice.
• - Inner Garden: This innovative service from Meiji will analyze individual gut profiles, offering personalized wellness solutions and product samples at the venue.

Workshops

The festival will also include workshops tailored for health education:

• - Herbal Chai Kit Workshop: An interactive workshop where participants can learn about herbal remedies while creating their own chai kit, suited for cold sensitivity, guided by an herbal pharmacist.

Interactive Family Experiences

A truly unique feature of this festival is the “Magical Drawing AR Experience”, where children can see their creations brought to life, enhancing creativity and engagement in health through art.

Raffle Draws

Guests participating in various activities will also have the chance to join a raffle to win meal vouchers or gift cards, incentivizing involvement and making health exploration rewarding.

Conclusion

The Odakyu SC Development initiative, alongside HIL and WELL BE INDUSTRY, represents a significant step toward fostering community health awareness through engaging and informative events. With the ambitions of enhancing the quality of life for individuals and contributing to societal health, this partnership highlights the importance of proactive wellness strategies. The Karada Lab Experience Festival aims to bridge personal health awareness and community integration, creating a more health-conscious society along the Odakyu Line.

For more details, visit the official website of Odakyu SC Development.