#Israel #CBC Group #Brevel #Microalgae #Kiryat Gat

Brevel and CBC Group: A Sustainable Partnership

In a significant move towards innovative nutrition, Brevel, Ltd. has officially partnered with The Central Bottling Company (CBC Group), Israel's largest beverage manufacturer. This 10-year agreement sets the stage for the development and commercialization of a new line of functional beverages and dairy alternatives, fortified with Brevel’s unique microalgae protein and oils.

Brevel's pioneering technology utilizes a groundbreaking fermentation process that operates in light, separating it from traditional methods that rely on dark conditions. This dual approach allows for an efficient cultivation of nutrient-rich microalgae, yielding high quantities of a product that contains a balanced mix of protein, lipids, and vital antioxidants. This innovative formula results in a versatile, white powder with a neutral taste, making it an ideal ingredient for numerous applications, including meat and dairy substitutes.

“We are extremely excited about this collaboration with an industry leader like CBC,” said Yonatan Golan, Brevel's co-founder and CEO. “Working with such a major player in both Israeli and international markets provides Brevel an incredible platform to be at the forefront of food and climate tech innovation.”

CBC Group, the national franchiser for several global brands like Coca-Cola and Carlsberg, has committed to a long-term purchase agreement which includes significant investment in Brevel. The synergy of these two companies aims not only to enhance consumer choices but also to respond to the growing demand for eco-friendly and health-focused products. This significant strategic partnership opens up exciting possibilities, allowing CBC to explore new avenues while benefiting from Brevel’s innovative technology.

Brevel’s recently launched commercial facility, inaugurated in June 2024, offers state-of-the-art capabilities enabling the production of hundreds of tons of microalgae protein powder annually. This facility is designed to meet the growing expectations of health-conscious consumers seeking better-for-you options without sacrificing taste or quality.

Situated in the heart of Israel, the new plant represents Brevel’s commitment to aiming high in both production volume and sustainable practices. The innovation does not stop with production; it extends to crafting superior products that align with evolving consumer trends and dietary preferences.

As consumer awareness around health, sustainability, and nutrition continues to rise, Brevel presents a compelling solution that is not only beneficial for individuals but for the planet as well. Their mission revolves not just around profit but also around nourishing the growing global population with nutritious, plant-based protein alternatives.

This collaboration heralds a new era in food innovation where companies like Brevel and CBC are leading the charge in creating functional food products that not only satiate hunger but also provide long-term health benefits. Lihi Rothschild, Head of Innovation at CBC Group, emphasized the natural fit of this partnership, indicating that it allows for the exploration of new consumer categories and solutions.

In conclusion, the future looks bright for Brevel and CBC Group, as both companies focus on harnessing the power of microalgae to deliver exceptional, sustainable products to the marketplace. As they continue to innovate and adapt, they are poised to respond effectively to the demands of modern consumers, ensuring that health and sustainability lead the way in product development.