Vail Resorts Unveils Epic Ascent: A New Era in Private Ski Lessons

Vail Resorts Unveils Epic Ascent for Ski Enthusiasts

Vail Resorts has officially launched the Epic Ascent, redefining the way skiers and snowboarders engage with their mountain experience. Starting this winter, the program offers a unique blend of concierge services and personalized instruction, designed to elevate the standard private lesson. Available at two prime locations, Vail Mountain and Beaver Creek, this innovative approach caters to individuals and small groups, allowing for a customized skiing experience tailored to each patron's preferences and goals.

A New Dimension to Ski Lessons

Previously, private lessons focused primarily on instruction, but with Epic Ascent, the experience expands significantly. According to Bill Rock, President of Vail Resorts' Mountain Division, the journey begins long before guests arrive at the mountain. Each reservation incorporates a dedicated concierge to assist with various logistics, ensuring that attendees enjoy a seamless and enriching ski day. Imagine not just having a coach for the slopes, but also someone meticulously planning every little detail of your trip — from dining arrangements to equipment rentals.

Epic Ascent includes exclusive perks such as white-glove gear rentals, high-touch customer support, and privileged skip-the-lift-line access, allowing participants to maximize their time on the slopes without unnecessary delays. The program is specially designed for both newcomers excited to learn and seasoned experts looking for advanced guidance.

Structure and Availability

Epic Ascent private lessons are available for booking online at both Vail Mountain and Beaver Creek, accommodating groups of up to six individuals at the same price point, making it ideal for families or friend groups. The initiative aims to inspire a communal atmosphere, encouraging skiers and snowboarders to share unforgettable adventures on the mountain together. Group lessons across Vail Resorts' numerous North American locations further enhance the appeal, ensuring accessibility while offering a discounted rate of 20% for Epic Pass holders.

An Expanded Digital Experience through My Epic App

In addition to the Epic Ascent program, Vail Resorts is expanding its Ski & Ride School capabilities through the My Epic app. Originally launched at four resorts, the app will now extend its services to 14 resorts across North America this winter. This digital platform aims to enhance the guest experience by providing real-time updates on lessons, progress tracking, and photo sharing, effectively chronicling each skier’s journey on the slopes.

Parents will find this especially useful, as the app provides visibility into their kids' lessons, ensuring a connected and informed ski day for families. As Rock explains, learning to ski is an evolving journey. Each lesson builds upon the last, and the app's progression-tracking features encourage athletes of all ages to celebrate their achievements and continuously improve.

Booking Ahead and Upcoming Season Passes

Vail Resorts encourages prospective guests to book their Epic Ascent sessions early, especially during peak season. For those looking at a broader winter experience, the Epic Pass is available for purchase, complete with discounts for young skiers aged 13-30. The pass not only serves as a gateway to an array of mountain adventures but also provides significant savings on group lessons, equipment rentals, and other valuable offers.

With an emphasis on creating memorable experiences, Vail Resorts' Epic Ascent combines top-tier instruction with luxury-level service. As the company gears up for the 2026/27 ski season, it promises to deliver unforgettable adventures on the snowy peak that invites guests to carve their own paths amidst pristine slopes and striking vistas.

Conclusion

Epic Ascent signifies a shift in how ski lessons are perceived, blending deep mountain knowledge with personalized service to create a true winter getaway. As Vail Resorts continues to refine its offerings and expand its digital presence, the future of skiing at these renowned resorts will undoubtedly ensure that every visitor leaves with unforgettable memories and skills that last a lifetime.