#USA #New York #Series 3 #Away #Signature Bag

Away Unveils its Latest Innovations in Travel Gear

Away, the renowned travel brand known for redefining luggage standards, has officially launched its Series 3 luggage and Signature Bag collections. This marks a pivotal moment in their journey, celebrating ten years of insights and advancements derived from millions of traveler experiences. The new collections reflect a blend of stylish design and unparalleled organization meant for today's diverse travel needs.

Award-winning actor Colman Domingo, noted for his work across film, theater, and television, stars in Away's new campaign, aptly named the "1 of 1" campaign, which emphasizes individuality and craftsmanship in travel gear.

Celebrating a Milestone in Travel Innovation

Jessica Schinazi, CEO of Away, shared her enthusiasm regarding the launch, stating: "Series 3 and Signature Bags mark a milestone for Away, showing our commitment to evolving with the travel landscape that has significantly changed over the past decade." She emphasized that every aspect of the new products has been meticulously designed based on extensive consumer feedback, ensuring that travelers' real needs influence each innovative feature.

Introduced Features in Series 3

The Series 3 luggage takes performance and functionality to new heights by incorporating advanced systems focused on protection, motion, and capacity. Key features include:

• - WhisperGlide™ 360° Wheels: These wheels ensure a quieter and smoother rolling experience.
• - StopLock™ Brakes: A safety feature that prevents the suitcase from rolling away unintentionally.
• - Infinite Height Trolley: This feature allows for personalized handling by stopping at any desired height.
• - Handsfree Hideaway Hooks: These hooks provide an easy way to hang travel necessities.
• - CompressMore™ Packing System: An upgraded packing feature that streamlines the packing process based on user feedback.

Style Meets Functionality with Signature Bags

In addition to the luggage, the Signature Bag collection includes versatile bags designed for the modern traveler, including the Signature Companion Bag, Signature Tote, Signature Weekender, Signature Triple-Zip Duffle, and Signature Slim Commuter Backpack. Each bag offers a sophisticated look while ensuring optimal organization with features such as quick-grab pockets and a minimization of clutter. Available colors for the bags are Jet Black, Navy Blue, Coast Blue, Olive Green, Dune Taupe, and Chocolate Brown, with prices ranging from $208 to $278.

A Cinematic Approach

The "1 of 1" campaign enhances the brand's image by focusing on real stories and personal journeys, much like Colman Domingo's diverse career. Domingo acknowledges that excellence lies in attention to detail, a standard that resonates with both his craft and Away's philosophy. He stated, "The difference between good and exceptional comes down to the details; the discipline to keep refining... That’s craftsmanship I recognize."

Upcoming Events and Availability

To celebrate the launch, Away will host The Travelers Salon at Ideal Glass Studios in New York City on October 3 and 4. This space is designed to foster connections among travelers through shared experiences and immersive storytelling.

As of September 29, both the Series 3 and Signature Bags are now available online at awaytravel.com and at Away’s retail stores located in the U.S., U.K., and Canada. The impactful "1 of 1" campaign will be rolled out across multiple media channels, ensuring that Away continues to engage and connect with travelers globally.

In conclusion, Away's innovative approach to travel gear signifies their commitment to quality and understanding in the evolving world of travel, ensuring that their products meet the needs of the modern traveler and celebrate the intricacies of the journey.

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