Choice Hotels Expands Upscale Portfolio
Choice Hotels International, Inc. (NYSE: CHH) is making significant strides in the hospitality industry by unveiling six new hotels under its upscale Cambria and Ascend Collection brands. This expansion not only enhances the company's portfolio but also meets the evolving preferences of today's travelers seeking unique and memorable experiences. With new locations in vibrant destinations across the United States, Choice Hotels aims to provide guests with a blend of comfort, local charm, and upscale amenities.
New Openings Overview
The new properties include:
- - Cambria Hotel Colorado Springs – Air Force Academy, Colorado
- - Cambria Hotel Jacksonville, Florida
- - Caretta Landing Sarasota, Ascend Collection Hotel, Florida
- - Coral Pointe Sarasota, Ascend Collection Hotel, Florida
- - Fairway Inn and Suites, an Ascend Collection Hotel, Mishicot, Wisconsin
- - Sun Lodge, an Ascend Collection Hotel, Peru, Vermont
Each hotel is designed to capture the essence of its location, offering guests distinctive stays with a modern touch. This strategic expansion reflects Choice Hotels’ commitment to growth in sought-after leisure, business, and resort areas across the nation.
Distinct Hotel Features
Cambria Hotel Colorado Springs
Situated just a short drive from the U.S. Air Force Academy, the Cambria Hotel Colorado Springs features 97 well-designed guestrooms and suites. Guests can unwind at the rooftop bar after a day of exploring attractions such as the Garden of the Gods and the U.S. Olympic & Paralympic Museum. The hotel also offers versatile meeting spaces suitable for business events and gatherings.
Cambria Hotel Jacksonville
This hotel showcases the dynamic spirit of Northeast Florida, providing easy access to the St. Johns Town Center and other local hotspots. Rooms are furnished with premium bedding and spa-inspired bathrooms, ensuring a refreshing stay. The rooftop event space is perfect for private gatherings, and guests can enjoy a local dining experience at the hotel's restaurant.
Ascend Collection Hotels in Florida
The Caretta Landing Sarasota and Coral Pointe Sarasota highlight the uniqueness of Florida's Gulf Coast. Caretta Landing focuses on wellness and relaxation, while Coral Pointe embraces the coastal lifestyle. Both hotels share resort-style amenities, including a heated outdoor pool and spaces for meetings and events, embodying the essence of leisure and comfort.
Fairway Inn and Suites in Wisconsin
Located in Mishicot, this Ascend Collection hotel caters to guests seeking a boutique experience fused with Midwestern hospitality. With a robust conference and event space totaling nearly 19,000 square feet, it’s ideal for both leisure and corporate gatherings. The on-site Greyfox Bar and Grill enhances the guest experience with a delightful dining option.
Sun Lodge in Vermont
Nestled at the base of Bromley Mountain, Sun Lodge offers a year-round getaway surrounded by stunning nature. The property’s ski-in/ski-out feature in winter and its proximity to hiking trails in the warmer months make it perfect for outdoor enthusiasts. With cozy rooms and shared spaces that invite relaxation, it’s an excellent destination for families and adventure seekers alike.
Choice Hotels Commitment
Choice Hotels has shown a remarkable dedication to expanding its upscale portfolio, which now includes over 300 hotels across the U.S. With nearly 150 additional properties in the pipeline, the company's vision of providing unique accommodations is steadily progressing. Senior Vice President, Mark Shalala notes the increasing interest from owners and developers, recognizing the growth potential of Choice’s upscale offerings.
In addition to premier accommodation, the Choice Privileges® rewards program enhances the travel experience by allowing members to earn points for free nights and exclusive perks at over 7,500 properties worldwide.
As Choice Hotels continues to expand and innovate, it remains focused on meeting the needs of modern travelers by offering high-quality accommodations that reflect local culture and character, ensuring every stay is memorable and unique.