#United States #New York #Rokt #American Heart Association #Go Red

Rokt Teams Up with American Heart Association for Heart Health

In an impactful move to raise awareness about women's heart health, Rokt, a leader in ecommerce technology, has announced its partnership with the American Heart Association (AHA) for the month-long initiative titled "Go Red. Shop with Heart". This campaign kicks off February, which is recognized nationwide as American Heart Month. Rokt's commitment includes a generous $100,000 advertising campaign dedicated to enhancing the visibility of AHA's mission and increasing donor engagement.

On January 30, Elizabeth Buchanan, the Chief Commercial Officer of Rokt, participated in a ceremonial ringing of the New York Stock Exchange Opening Bell alongside leaders from various sectors, including retail and finance. This event marked the official launch of the campaign that aims to educate the public about cardiovascular health and generate crucial funding for related research and advocacy efforts.

As part of the initiative, several renowned brands have joined forces, including Away, Commando, Lafayette 148, Mastercard, and Michael Kors, among others. The collective effort hopes to channel attention towards heart disease, which is the leading cause of death in women in the United States. Notably, stakeholders are urged to participate in both in-store and online campaigns throughout February, with proceeds going directly to the AHA's programs and research activities.

Elizabeth Buchanan articulated Rokt's strong belief in social responsibility, stating, "Retail has a powerful role to play in creating positive change... We’re proud to support the American Heart Association and 'Go Red. Shop with Heart' by driving awareness and support for heart health, especially during American Heart Month."

In similar vein, Nancy Brown, CEO of the AHA, emphasized the urgency surrounding women's heart health, declaring that nearly one in three women die from cardiovascular disease. She highlighted the stark underrepresentation of women in clinical research, noting that retail initiatives such as this one are vital to engendering change.

The collaboration encourages both retailers and customers to leverage their everyday shopping experiences to contribute to a critical cause. As they engage in the campaign, shoppers are being invited to consider how their purchases can help support heart health education and research.

Rokt is recognized for its advanced use of machine learning and artificial intelligence, optimizing how transactions engage consumers by delivering real-time relevance. With trust established amongst leading global companies, Rokt utilizes its capabilities to create meaningful connections between brands and customers.

In previous years, heart disease has remained a significant health risk, and campaigns like "Go Red. Shop with Heart" challenge the status quo by utilizing innovative marketing strategies that combine awareness and action. The initiative hopes to inspire consumers to advocate for their own heart health while making impactful changes through their shopping decisions.

As the campaign unfolds through February, it promises to foster a greater understanding of heart health issues affecting women and elevate discussions around the importance of participation in both research and preventative measures. Rokt’s involvement in this initiative showcases the potential for ecommerce platforms to directly influence change and promote socially responsible practices in the business realm.

For more information about Rokt and its initiatives, visit Rokt.com.