#Japan #Tokyo #WizWe #Godot #Wellness-Linked Insurance

Introduction

In an innovative collaboration, WizWe, a Tokyo-based company, has partnered with Godot, based in Kobe, to tackle a pressing issue in the insurance sector — the challenge of sustaining healthy behaviors among policyholders. With the launch of Japan's first integrated behavior change solution, these two firms aim to provide comprehensive support, from diagnosing problems to facilitating lasting habits in health management.

Background of the Partnership

In recent years, the insurance industry has increasingly shifted toward Wellness-Linked Insurance, a system where health behavior influences premium rates and participants are incentivized for maintaining healthy habits. This transformative approach has gained global traction, with expectations of reaching approximately $63.6 billion by 2033. Despite the surge of health apps and wearable devices, a significant challenge persists: many users drop out soon after initial engagement, creating a gap in ongoing utilization and effective health improvement.

WizWe, known for its strength in mass execution of health initiatives, teams up with Godot, which excels in diagnosing and designing behavioral solutions. Their collaboration is anticipated to eradicate inefficiencies in existing models that rely heavily on rewards. By uniting their expertise, the two companies can facilitate a hybrid approach to health management that seamlessly integrates human insight with AI technology. WizWe's track record with major insurance companies and Godot's collaboration with well-established insurance firms exemplifies their strong governance and credibility in the health sector.

Features of the Collaboration

The partnership will consolidate both companies’ technical expertise to deliver three key solutions:

1. Visualization and Removal of Procedural Hurdles (Sludge Audit)

Utilizing Godot's AI technologies, this feature will automatically identify obstacles within health app registration and health check schedules. By vividly showcasing where users disengage, actionable improvements can be proposed, which enhance attendance rates substantially.

2. AI-Augmented Execution for Super Personalized Support

Incorporating Godot's behavioral science AI into WizWe's support platform will take personalization to the next level. This will allow for the generation of targeted messages that resonate more deeply with users, thereby optimizing the effectiveness of health interventions.

3. Comprehensive Multi-Channel Intervention

The solution expands reach beyond just app notifications. AI will determine the most effective communication methods, including SMS and mail, ensuring that assistance penetrates demographics less responsive to digital means.

Future Outlook

Starting in January 2026, the collaboration plans to roll out several solutions sequentially:
1. Behavioral Systems Scanner to identify friction points in health assessments and app registration flows, along with improvement suggestions.
2. Implementation of the Narrative Finder for enhanced mentorship features in WizWe’s support structure.
3. Deployment of a Multi-Modal Intervention Router designed to combine digital and analog communication for a holistic approach.

With an eye towards integrating these features into a Wellness-Linked Insurance platform targeting the U.S. market, this partnership aspires to reshape the infrastructure around behavior change support.

Statements from Leadership

Kohei Moriya, CEO of WizWe, expressed, "Our collaboration with Godot enhances our technology and operations, allowing us to provide vital backing for users striving to maintain behavioral consistency. The addition of Godot's behavioral science expertise ensures our platform is built on solid foundations, ultimately helping users to feel they are closer to their desired health outcomes."

Takeshi Moriyama, CEO of Godot, shared, "Both scientific design and execution are crucial for behavior change. Our partnership with WizWe provides the strong operational foundation necessary to implement our AI in meaningful ways, thus driving broader health benefits and establishing new standards in the Wellness-Linked Insurance market."

Conclusion

This landmark partnership between WizWe and Godot holds great promise for the future of health behavior support. The innovative solutions they are developing may change how individuals engage with their health in profound and lasting ways, paving the way for a more health-conscious society.