#Skincare #Paris #France #MEDIPEEL #K-Derma

MEDIPEEL Expands Its Footprint in Europe

MEDIPEEL, the professional derma-aesthetic brand, is taking significant strides in expanding its reach across Europe. Recently, the company announced its official debut at two Printemps department stores in France and is gearing up for an exciting launch event in the UK. This expansion is a key part of the brand's strategy to strengthen its premium K-Derma positioning in Europe and enhance its presence in established global retail networks.

Debut at Printemps

The brand's introduction at Printemps marks a strategic move, especially with its upcoming launch at the iconic Printemps Haussmann flagship in Paris, known for its influence in European beauty trends. The Printemps location in Brest will also play a significant role in MEDIPEEL’s nationwide distribution strategy throughout France. This launch follows the successful atrium pop-up at Printemps Haussmann, where MEDIPEEL gained notable traction among local consumers, ranking second overall and achieving the number one position in skincare.

Highlighting the popularity of its offerings, MEDIPEEL's Red Lacto Collagen Wrapping Mask and Young Cica PDRN line have become standout favorites, showcasing the brand’s commitment to innovative technology and K-derma solutions. As part of its introduction in Printemps, MEDIPEEL will be offering a variety of products, including neck creams and peptide eye creams, with a phased rollout planned across Korean Cosmetics stores in France.

UK Launch Event

MEDIPEEL is also set to significantly boost its brand visibility with the 'MEDIPEEL UK Launch Event – Science in Red.' Taking place in London, the event will collaborate with GlamTouch, a leading K-beauty retailer located in Bloomsbury. The event aims to provide an immersive experience for consumers by offering in-store pop-ups and product demonstrations. Approximately 400 influencers from the UK and Europe are expected to be involved, helping to leverage social media and enhance the reach of the brand's offerings.

Furthermore, initiatives like the 'MEDIPEEL Lab Passport' program and QR-code activations will encourage consumers to try products firsthand while also facilitating online purchases. This strategy aims to create a seamless connection between the brand's online and offline presence.

A New Chapter for MEDIPEEL

MEDIPEEL's entrance into Printemps and the UK launch event signify a pivotal moment for the brand as it continues to solidify its position within the competitive European skincare market. Comments from a MEDIPEEL representative highlight the importance of these initiatives, stating, "Our official entry into Printemps in France, together with the UK launch event, marks a pivotal moment as MEDIPEEL strengthens its position in Europe and moves towards becoming a global premium K-derma brand."

As the flagship brand of SKINIDEA, a subsidiary of MDP Holdings, MEDIPEEL is recognized for its groundbreaking products that combine premium ingredients with patented dermatological technologies. With exports spanning over 75 countries, the company is committed to developing high-performance skincare solutions through extensive research and clinical trials tailored to various skin types. MEDIPEEL is poised for continued growth in Europe and beyond, bringing K-beauty innovations to a wider audience.

For ongoing updates, consumers can follow MEDIPEEL on Instagram at @medipeel.official.