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Celebrating Resilience with BOOST®

The BOOST® brand has recently launched its compelling 'A Real BOOST®' campaign, aimed at showcasing the real-life stories of individuals who exemplify resilience during challenging times. This nationwide campaign shines a light on how BOOST® nutritional drinks play a pivotal role in supporting adults in their quest for health and nutrition during significant life transitions, such as recovery from illness or surgery.

The campaign emphasizes authentic experiences of real BOOST® drink users who demonstrate resilience, nurturing pride in their personal journeys. It features individuals like Keilan, a martial arts teacher who faced the daunting challenge of recovery from spinal surgery. With the help of BOOST® drinks, Keilan was able to meet his daily protein and nutrition needs, showcasing how essential proper nutrition can be during recovery.

Among those highlighted is Victor, a talented percussionist and cancer survivor, who credits BOOST® for providing him with the nutritional assistance crucial for his comeback to performing on stage. His story is a testament to the strength that nutrition can offer, especially following life-altering experiences.

Jennifer, a former barrel racer and riding coach, is also part of this inspiring lineup. After undergoing hip replacement surgery, she incorporated BOOST® into her diet to enhance her protein intake and regain her strength. Her experience illustrates the peak resilience individuals can exhibit when supported by the right nutritional resources.

Megan Smargiasso, the Senior Director of Brand Experience for BOOST®, articulated the intent behind this campaign saying, "We've heard so many inspiring stories from adults who turned to BOOST® nutritional drinks during some of the most difficult moments of their lives. They relied on BOOST drinks as part of their nutrition regimen, which helped them feel resilient and hopeful throughout their journey. We wanted to amplify these stories in our new campaign to show consumers that BOOST® is more than a nutritional drink – it's a symbol of resilience and optimism for adults navigating health transitions."

The 'A Real BOOST®' campaign goes beyond promoting product functionality. It seeks to resonate with consumers on a deeper emotional level, connecting the physicality of health with the profound emotional experiences of overcoming challenges. By illustrating these real journeys of resilience, BOOST® invites viewers to appreciate that everyone has faced hurdles, and with the right support, they can triumph over adversity.

The campaign has already begun airing through various channels, including popular television networks like ABC, Disney+, Hallmark, and experiential platforms such as Roku. Additionally, it is expected to reach audiences via social media platforms and retail media, where empowered consumers can share their own narratives of how BOOST® has made an impact on their lives.

The campaign enables individuals to partake in this movement by encouraging a dialogue around their personal health narratives. Viewers can watch these uplifting stories unfold on the BOOST® website and engage with a supportive community on social media.

With BOOST® nutritional drinks providing essential protein and vitamins, the campaigns reinforce the brand's commitment to supporting adults through the varied stages of life and health challenges. Each drink is carefully formulated to offer high-quality nutrition needed to promote well-being at every step of recovery or aging.

To learn more and to see these inspirational stories, visit www.boost.com. Follow @boostnutrition on social media to witness how others find solace in nutritional support and participate in the conversation by sharing your journey.

In essence, the 'A Real BOOST®' campaign is a powerful reminder that resilience is a shared human experience, and the right nutritional support can help fuel that strength during life's toughest moments.