#USA #Las Vegas #AI Advertising #SOLUM #Digital Displays

Introduction

In the fast-evolving retail landscape, businesses surge towards innovative revenue solutions. SOLUM, a prominent player founded as a spin-off of Samsung Electro-Mechanics, has unveiled an advanced AI-driven display solution aimed at transforming in-store advertising. With the retail media networks anticipated to expand to $156 billion globally by 2026, the need for effective in-store advertising has never been more critical.

The Shift in Retail Advertising

As retailers explore new income streams, digital screens have emerged as prominent advertising venues. According to a study by Statista, established retailers are increasingly revamping their physical outlets into dynamic ad platforms. This shift underscores a transformative trend where retail establishments move beyond traditional product displays.

Sungho Jeon, the CEO of SOLUM, articulates this change, stating, “The retail landscape is evolving beyond traditional product showcases.” SOLUM's integrated digital display solution is designed not just to enhance advertising capabilities but also to enrich customer experiences through tailored interactions.

SOLUM's Innovative Solution

What distinguishes SOLUM’s offering is the combination of AI-enabled digital signage and Electronic Shelf Labels (ESL) that work in tandem to create a renewed advertising environment within stores. During CES 2025, SOLUM showcased how its AI-powered Vision signage and ESL technology could cater to real-time customer behaviors to deliver targeted advertisements.

When a shopper shows interest in a particular product, the connected ESL lights up, reinforcing the message and potentially increasing conversion rates through synchronized promotions. This contextual approach not only benefits the retailer in creating engaging environments but also aligns well with compliance regulations surrounding data privacy.

Real-Time Insights and Metrics

Adapting to recent changes in data privacy laws, SOLUM’s solution offers retailers unprecedented insights into customer interactions and advertising effectiveness. Previously exclusive to online platforms, these real-time metrics now empower physical stores to gauge advertising impact dynamically. Jeon emphasizes, “Our solution turns commercial spaces into dynamic advertising platforms, enhancing customer experiences with personalization.”

Success Stories from Early Adopters

Early adopters of SOLUM's systems have reported significant changes in performance metrics. A notable convenience store chain saw a remarkable 7% increase in conversion rates after integrating synchronized digital signage and ESL technology. This demonstrates not only the operational efficiency gained through automation of price updates but also the carve-out of new advertising revenue streams that were previously untapped.

Experience SOLUM at CES 2025

Retailers interested in witnessing this transformation can participate in CES 2025 at the Las Vegas Convention Center, West Hall #9615. Attendees can expect to see:

• - A reconstructed retail environment showcasing SOLUM's advertising platform capabilities
• - AI-driven digital signage featuring real-time customer behavior analytics
• - Synchronized bar-type digital signage linked with ESL
• - An interactive touch search solution guiding shoppers instantly to desired products.

About SOLUM

Established in 2015, SOLUM operates across three core divisions: energy solutions, display technologies, and Electronic Shelf Labels (ESL). Committed to innovation and excellence, SOLUM continues to broaden its horizons into intelligent lighting, sensors, and healthcare technology, ensuring sustainable energy practices guide their operations.

The company is a leader in its field, harmonizing advanced technological initiatives with a steadfast commitment to customer satisfaction through customized solutions and premium products, aiming to maximize value through innovative development.

For further inquiries, reach out to SOLUM's media contact, Sophia Shim, at [email protected].