#USA #AI Technology #Quincy #GoSpotCheck #Suntory Global Spirits

GoSpotCheck and Suntory Global Spirits Partnership Expansion

In a significant move towards enhancing consumer insights and operational efficiency, GoSpotCheck has recently expanded its partnership with Suntory Global Spirits, a globally renowned player in the premium spirits market, famous for brands like Jim Beam and Maker's Mark. This collaboration now incorporates advanced image recognition AI technology, aiming to support Suntory's ambition of becoming the world's most admired premium spirits company.

Emphasizing Consumer-Centric Strategies

The proposal behind this partnership is to employ GoSpotCheck's cutting-edge technology to bring Suntory closer to observing and understanding consumer behavior. This principle is encapsulated in the Japanese term "Gemba," which emphasizes going to the source where activities occur to develop insights for continuous improvement. By leveraging this approach, Suntory’s U.S. sales teams will enhance their ability to interpret consumer trends and improve execution strategies, ensuring robust representation of its premium brands throughout various consumer sales environments.

Revolutionary Mobile Technology

At the heart of GoSpotCheck's offerings is its mobile AI technology, which allows for real-time data collection at the SKU level across multiple sales contexts. This instant data collection tool enables sales representatives to observe execution directly, overcoming the limitations of traditional report-based data collection. As a result, teams are better equipped to understand consumer preferences and behaviors at the critical points of purchase and consumption—ultimately leading to improved strategic decisions based on genuine insights.

A Commitment to Digital Transformation

Hernan Tabah, the Chief Digital Technology Officer at Suntory Global Spirits, remarked on the necessity of tapping into advanced tools and technologies to facilitate the digital transformation of their operations. This transformation is centered around acquiring profound consumer insights that will guide Suntory in delivering exceptional experiences through its diverse and premium product lineup.

Engaging Teams through Gamification

As part of the partnership expansion, Suntory Global Spirits is making efforts to engage its employees in innovative ways. The introduction of gamification into GoSpotCheck processes is expected to create a stimulating atmosphere that promotes collaboration and team spirit. By incorporating elements of game mechanics into routine tasks, the organization seeks to increase employee enthusiasm and involvement in data-centric responsibilities.

Building on a Successful Partnership

Reflecting on a decade-long collaboration, Ali Moosani, the CEO of FORM, emphasized that the partnership has been one of ongoing innovation. He underlined the importance of adapting strategies to navigate a fast-evolving market environment while creating resilient solutions that meet customer demands, such as those from Suntory Global Spirits.

Conclusion

In summary, the expansion of the partnership between GoSpotCheck and Suntory Global Spirits marks an important step in leveraging AI technology to deepen consumer insights and enhance operational effectiveness in the spirits industry. As both companies continue to focus on growth and innovation, customers can anticipate novel initiatives that reinforce its commitment to excellence in the premium spirits market.

For more details about GoSpotCheck, visit FORM.
For insights about Suntory Global Spirits, check Suntory.