#Japan #Tokyo #Sanrio #CoComelon #Moonbug

Sanrio and Moonbug Join Forces for CoComelon

Sanrio, the renowned Japanese character company, has made a groundbreaking announcement regarding its master licensing agreement with UK-based Moonbug Entertainment, focusing on the world-famous children's animated series, "CoComelon." This partnership marks an exciting venture for both companies as they aim to bring the beloved characters of CoComelon to the Japanese audience.

The Vision Behind the Partnership

Sanrio’s mission, under the vision of "One World, Connecting Smiles," aims to spread happiness and joy across the globe. By focusing on creating joyful experiences for children, Sanrio intends to leverage its expertise in engaging content and character design to facilitate a fun learning environment. The agreement includes various initiatives utilizing CoComelon characters for merchandising, advertising, and immersive events to tap into the rich, educational experience that the series provides.

Fresh Designs for CoComelon

As part of the collaboration, Sanrio will introduce a new line of CoComelon designs tailored for the Japanese market. While retaining the essence of CoComelon’s charm, these designs will infuse Sanrio’s signature “cuteness” factor, providing a fresh appeal to fans. The visual identity will resonate with both Sanrio aficionados and CoComelon enthusiasts, enhancing the overall attraction of the characters.

Anticipated Release of Collaboration Animation

Beginning in early 2026, Sanrio plans to distribute animation featuring the newly designed CoComelon characters alongside popular Sanrio characters on platforms such as YouTube. This collaboration will take advantage of Moonbug’s animation expertise, presenting a compilation of traditional nursery rhymes to create entertaining yet educational content for children. This approach allows kids to learn through enjoyable and familiar melodies, encouraging cognitive and social skills while having fun.

Exciting Reveal at Tokyo Toy Show 2025

An inviting showcase of this partnership will occur at the upcoming Tokyo Toy Show 2025, scheduled from August 28 to August 31, 2025. Taking place at Tokyo Big Sight, Sanrio will unveil the new designs and provide attendees with a sampling of products tied to this collaboration through Bandai. Visitors can look forward to exclusive previews of the CoComelon collaboration animation and collectible giveaways during the event. The presentation of these products aims to highlight the synergy between Sanrio’s wholesome entertainment and CoComelon's educational appeal.

Tokyo Toy Show 2025 Event Details

• - Dates:

- Business Days: August 28 (10:00 AM - 5:30 PM) & August 29 (9:30 AM - 5:00 PM)
- Public Days: August 30 (9:00 AM - 5:00 PM) & August 31 (9:00 AM - 4:00 PM)

• - Venue: Tokyo Big Sight, Koto-ku, Tokyo

For tickets and more information, you can visit the official Tokyo Toy Show 2025 website. Note that collectible giveaways will be available while supplies last, so early attendance is encouraged!

What is CoComelon?

"CoComelon" is a global phenomenon in children’s entertainment, characterized by its catchy songs that help kids learn various skills. Originating in Southern California in 2005, the channel has dramatically evolved, utilizing animation to instruct children on important topics like language, numbers, and social skills. Today, it is available across over 90 global platforms and boasts impressive statistics, including 200 billion total views on its main channel, ‘Cocomelon - Nursery Rhymes,’ and 194 million subscribers.

About Moonbug

Moonbug is a leading global entertainment company known for creating educational yet entertaining content for children through major brands like CoComelon and Blippi. It distributes its shows across more than 150 platforms globally, including Netflix, Disney+, and YouTube Kids, ensuring children everywhere have access to enriching content. Moonbug is committed to a creator-friendly ecosystem and continually seeks to expand its reach into various forms of entertainment.

Through this exciting partnership with Moonbug, Sanrio is set to embark on a journey that not only enriches the landscape of children's entertainment in Japan but also fosters joy, learning, and creativity among the younger generation. The future looks bright for fans of both brands as they await the delightful intersection of Sanrio's charm and CoComelon's educational spirit.