OlyBet Expands Its Reach with UCI MTB Partnership in France

OlyBet Partners with UCI MTB in France

OlyBet, a leading sports betting and entertainment brand, has recently announced a significant partnership with Warner Bros. Discovery Sports (WBD) and the WHOOP UCI Mountain Bike World Series. This collaboration marks a strategic expansion of OlyBet's investments and presence in the French sports entertainment market.

The deal grants OlyBet the status of the official regional betting partner for the Mountain Bike World Series in France, a coveted role that aligns the brand with one of the most exciting segments of outdoor sports. The initial events under this partnership are scheduled to take place in Loudenvielle and Haute-Savoie, both of which are set to showcase some of the top mountain bike talents from around the globe.

Corey Plummer, the CEO and Chairman of OlyBet Group, expressed enthusiasm about this partnership, stating, "OlyBet is recognized for sponsoring thrilling sports entertainment, iconic events, and legendary athletes. We are excited to partner with the WHOOP UCI Mountain Bike Series to highlight the extraordinary athletes and competitors in this sport and their active lifestyle. Our passion for sports brings people together, and we are eager to support that belief."

The UCI MTB series is gaining momentum, with a notable increase in viewership, having reached audiences in 76 countries in 2024. This surge indicates a growing interest in mountain biking, paralleling traditional sports, and OlyBet's involvement is poised to contribute to this growth. Chris Ball, Vice President of Cycling Events at WBD Sports, emphasized the importance of this partnership, noting that OlyBet is a leading sports betting brand in the Baltic region. He stated, "Their alliance with the WHOOP UCI Mountain Bike World Series positions mountain biking alongside traditional sports and marks what we hope will be the start of a long and fruitful collaboration. Their investment is a clear signal that this sport resonates beyond its traditional audience and continues to attract a broader and more diverse fan base."

OlyBet's Commitment to Sports

OlyBet, part of Olympic Entertainment Group, has been a dominant force in the gaming and sports entertainment industry. The brand boasts collaborations across Europe with significant names such as Stade Toulousain, Paris Basketball, the World Snooker Tour, and various clubs in LaLiga and Serie A. These partnerships have allowed OlyBet to provide unique experiences across Europe, featuring 135 casinos, over 100 sports bars, five-star hotels, and multiple online platforms.

Moreover, OlyBet's continuous sponsorships play an essential role in the success of local sports communities and aspiring athletes, demonstrating their commitment to the growth and integrity of sports. OlyBet is also a member of the International Betting Integrity Association (IBIA), the leading global body focused on ensuring integrity in betting markets, and collaborates with LaLiga to protect the integrity of Spanish football.

As OlyBet ties its brand deeper into the fabric of mountain biking through this new partnership, it not only amplifies its presence within the sport but also enriches the experience for fans and participants alike. The events in Loudenvielle and Haute-Savoie are sure to be a spectacle, offering thrilling competition and engaging promotional activities led by OlyBet, marking a significant step forward in the integration of sports betting into the burgeoning world of mountain biking.

Whether you are a dedicated mountain biking fan or a curious newcomer, the collaboration between OlyBet and the UCI MTB series promises to elevate the viewer experience and foster a greater appreciation for this dynamic sport. Be sure to catch the action as it unfolds this weekend and beyond!