#Japan #Fukuoka #Call Center #Ureru #Step y’s

Ureru Net Advertising Group's Acquisition of Step y’s

In a strategic move to enhance its operational capabilities, Ureru Net Advertising Group (Tokyo Stock Exchange Growth, code 9235), headquartered in Fukuoka, Japan, has signed a basic agreement to acquire Step y’s Co., Ltd. Based in Chuo-ku, Tokyo, Step y’s specializes in call center operations and business process outsourcing (BPO). The acquisition aims to support Ureru's growth by integrating Step y’s established customer base and operational expertise.

Background of the Agreement

The signing of the basic agreement on March 2, 2026, signifies Ureru's acknowledgment of Step y’s robust capabilities in handling both inbound and outbound call center operations. Step y’s has differentiated itself in the marketplace by providing services that cater specifically to clients in the real estate sector, including property management companies. This specialty allows them to excel in customer-facing tasks such as tenant management and inquiry handling — functions that are critical for sustaining high levels of customer satisfaction and operational efficiency for their clients.

Step y’s has cultivated a strong revenue model built on consistent service contracts, particularly within industries closely tied to everyday living services. The company recognizes that growth will depend significantly on attracting new clients, extending service offerings, and refining their operational efficiency.

Ureru's Strategic Integration

Ureru Net Advertising Group offers extensive marketing solutions, encompassing D2C e-commerce marketing, social media marketing, SEO, AEO, and e-commerce support, harnessed through the application of AI technologies. By acquiring Step y’s, Ureru plans to leverage its marketing acumen to assist the latter in expanding its customer base and improving service delivery, particularly in the call center and BPO sectors. This strategic collaboration aims to foster new business opportunities and broaden the operational scope—aiming to streamline outreach to previously untapped BtoB markets and e-commerce businesses.

Furthermore, the synergy is expected to enhance Step y’s service offerings tailored to the real estate industry, a sector where the quality of customer service directly influences long-term contracts and business reputation. The depth of expertise in customer relations that Step y’s brings, combined with Ureru's advanced marketing strategies, sets the stage for a compelling partnership capable of reshaping customer engagement in this vital sector.

Future Prospects and Operations

As part of its commitment to enhancing operational efficacy, Ureru also aims to explore the integration of AI technologies within Step y’s operations. By merging operational data accumulated from real-world applications with AI-driven techniques, Ureru seeks to optimize service quality while minimizing operational costs. Such advancements are essential in a competitive landscape where providing exceptional customer service can set businesses apart.

The acquisition is projected to cover 100% of Step y’s outstanding shares, with negotiations underway regarding the acquisition price, which is expected to exceed 15% of Ureru's latest net asset value. Details surrounding the share transfer agreement will be disclosed promptly post-signing.

Conclusion

In summary, this move represents not just a financial acquisition but an opportunity to redefine how Ureru and Step y’s operate within the customer service landscape. The anticipated integration of marketing expertise, insightful operational strategies, and AI advancements paints a promising picture for both companies as they work towards mutual growth in the ever-evolving digital marketplace.

Key dates and further details about financial implications will be made available as negotiations progress. This acquisition is viewed as a significant step towards achieving not only short-term objectives but also long-term sustainability and market competitiveness.