#Japan #Tokyo #Coconala #Freelancers #Seller Support

Coconala Introduces Seller Success for Freelancers

Coconala, a leading skill market in Japan, is set to revolutionize the experience for freelancers with the launch of its new service, Seller Success, on January 13, 2026. This service is an extensive upgrade from the previously established Seller Support, which was introduced in July 2025 to provide crucial assistance to freelancers in navigating the complexities of their work. By incorporating advanced data analytics capabilities and a community platform for knowledge sharing, Seller Success aims to facilitate a cycle of analysis, improvement, and growth, empowering freelancers to achieve stable income streams and continue obtaining projects.

Background: The Need for Enhanced Freelancing Support

Since its inception in 2012, Coconala's skill market has transformed into a bustling platform with over 5 million registered users. This growth highlights the increasing popularity of freelancing and the platform's role as a starting point for many individuals looking to establish their careers in this domain. Currently, more than 1.2 million skill providers utilize the marketplace, showcasing their offerings across various fields. However, many freelancers struggle with job stability and consistent income due to the transient nature of project contracts.

According to a survey conducted by the Ministry of Health, Labour and Welfare in Japan, nearly 39.5% of freelancers are engaged in contracts lasting less than a month, underscoring the demand for a more robust income security framework. Recognizing these challenges, Coconala aims to enable sellers to thrive in a complicated market landscape through sustained support.

Evolution of Seller Support

The Seller Support service launched in July 2025 introduced significant enhancements, such as increased character limits for service pages and additional communication features. Feedback from users has been overwhelmingly positive, with many noting that the ability to articulate service offerings in greater detail has allowed them to better attract clients. Approximately 60% of users reported experiencing an increase in sales as a direct result of these innovations, although some expressed a need for improved analytical tools to identify target audiences and refine their marketing strategies.

The Transition to Seller Success

To address these evolving needs, Coconala will launch Seller Success on January 13, 2026. This service focuses on providing freelancers with critical data-driven insights to enhance their service offerings and engagement strategies. Through objective analytics, sellers can assess necessary adjustments and test hypotheses regarding their target audience, ultimately leading to continuous performance enhancements.

By streamlining the improvement process and providing actionable feedback, Coconala seeks to foster persistent growth and increase sales potential for freelancers. The company has a goal of attracting 1,700 new member registrations within the first year of this service's launch.

Key Features of Seller Success

The most notable aspect of Seller Success is the comprehensive enhancement of its data analysis capabilities. With the ability to analyze service visibility metrics, visitor demographics, and customer characteristics, sellers will gain a detailed understanding of their true target market. This knowledge positions freelancers to implement strategic improvements that directly correlate with sales growth.

Service Overview

• - Service Name: Seller Success
• - Pricing Plans: Basic Plan - ¥2,480/month, Advanced Plan - ¥4,980/month

In conclusion, Coconala remains committed to fostering an environment where individuals can thrive and tell their unique stories through their work. The improvements offered through Seller Success epitomize this vision and are designed to elevate the freelancing experience to new heights.

• ---

About Coconala

• - Stock Code: 4176
• - Head Office: 6F Shibuya Infost Tower, 20-1 Sakuragaokacho, Shibuya, Tokyo
• - Business Offerings:

- Japan's largest skill market, Coconala Skills Market
- Comprehensive content marketplace, Coconala Content Market
- Job recruitment listings, Coconala Recruitment
- Professional scouting services, Coconala Scout
- Legal consultation resources, Coconala Legal Consultation
- IT freelancer facilitation, Coconala Tech
- Remote assistance services, Coconala Assist
- Consulting services from top industry professionals, Coconala Consult
- Introduction to leading creators tailored for projects, Coconala Pro

To find out more about Coconala's offerings and initiatives, please visit Coconala's website.