#Japan #Tokyo #Rilakkuma #Sumikko Gurashi #San-X Universe

San-X Universe Unveils Heart-Themed Collection

San-X Co., Ltd., based in Chiyoda, Tokyo, is thrilled to announce the upcoming release of a delightful new series under the San-X Universe brand, set to debut in September 2026. This collection, beautifully themed around hearts, aims to bring joy and charm to everyday life with an array of products suited for gifting and personal use.

What’s New in the Collection?

The new heart-themed products will feature a range of adorable items, including plush toys, keychains, stationery, and various daily lifestyle goods. Each piece is designed to incorporate heart motifs, encapsulating the whimsy and happiness that the beloved San-X characters are known for.

The essence of the San-X Universe is about bringing together a host of unique characters from different worlds into a new storytelling experience. The blend of nostalgia and freshness is central to this theme, allowing for both well-known favorites and exciting new characters to interact seamlessly, creating a warm and joyous atmosphere.

Featured Products:

Here’s a sneak peek at some of the charming items you can expect in the upcoming collection:

• - Memo Pads (Various designs, ¥385 each, tax included)
• - Die-Cut SP Memo (¥418 each, tax included)
• - Squishy Stickers (¥385 each, tax included)
• - Mini Towels (¥770 each, tax included)
• - Quilted Pencil Case (¥1,980, tax included)
• - Heart Clear Pouch (¥2,530, tax included)
• - Multi Binder (¥2,860, tax included)
• - Coin Case (¥1,650, tax included)
• - Tote Bags (¥3,300, tax included)
• - Mirror Keychains (¥1,320, tax included)
• - Hard Card Case Collection (¥660 each, tax included)

Additionally, the collection will feature a trading card series called "San-X Universe Collecting Card Collection," with 103 unique cards available, including normal, rare, and super rare varieties. This card collection is designed for collectors and fans, adding a treasure hunt dynamic to the experience.

San-X Universe’s Philosophy

San-X’s characters are crafted to evoke emotional connections, providing comfort and joy wherever they are displayed. The heart-themed collection exemplifies this philosophy, delivering small moments of happiness through relatable and delightful designs.

San-X Universe is a magical realm where dear characters unite, and it invites everyone to feel the enchanting charm that springs from these adorable creations. The new heart-themed series promises to uplift daily living with love and joy.

Look out for these charming collectibles in stores and online, and don’t miss your chance to celebrate your favoritism towards San-X Universe’s characters.

For additional details on the full product lineup, please visit the official San-X site: San-X Official or explore the online store: San-X Online Shop.

Please note that the availability of products may vary by location, and some items might sell out quickly due to limited quantities. Check regularly for updates and offerings.