#USA #Microsoft #Doceree #Short Hills #Admanager

Revolutionizing Healthcare Content Licensing

As Microsoft scales up its AI marketplace initiatives, a significant player in the healthcare sector is stepping up to take control of content licensing—Admanager, powered by Doceree. The launch of the Licensed Content Marketplace marks the advent of a structured ecosystem designed specifically for medical publishers to regulate how their intellectual property (IP) is used, ensuring they can monetize their content effectively in the emerging AI market.

Addressing Content Governance Challenges

The AI economy has been rapidly evolving, particularly in the realm of generative AI. However, the existing marketplaces primarily focus on AI model distribution, often neglecting the underlying content that fuels these systems, especially in strictly regulated fields such as healthcare. Admanager's initiative directly addresses this gap by allowing healthcare publishers to exert control over their IP, including defining usage rights and monetization strategies.

In a recent statement, Harshit Jain, the Founder and Global CEO of Doceree, highlighted the necessity of establishing a framework for healthcare publishers. "As the AI landscape matures, the participation of publishers must be structured to ensure they receive fair compensation and maintain visibility. We’re defining that essential framework for healthcare," said Jain, emphasizing the transformative potential of the Licensed Content Marketplace.

A Comprehensive Solution for Publishers

The Licensed Content Marketplace consists of three vital components aimed at restructuring how healthcare content is accessed and utilized:

1. Tokenized Licensing Contracts: Publishers can create detailed access agreements outlining the use case, scope, pricing, duration, and attribution requirements. These machine-readable contracts, tailored for AI developers and healthcare organizations, ensure transparent and enforceable licensing of AI content.

2. Attribution and Usage Visibility: For the first time, healthcare publishers can monitor real-time data on their content's access frequency, context of use, and compliance with licensing terms. This visibility introduces an auditable attribution mechanism into the AI landscape, enhancing accountability.

3. Advanced Bot Detection and Enforcement: The platform includes sophisticated bot detection tools that can block unauthorized scraping attempts, projecting a 50% reduction in such actions within a year.

Creating an Incremental Revenue Stream

The demand for verified, compliant medical content is at an all-time high. Entities such as AI developers and life sciences companies require reliable sources of information to ensure regulatory compliance. By transforming publishers' IP from vulnerable assets into structured revenue channels, the Licensed Content Marketplace provides a means to generate income separate from traditional advertising and subscription models.

Publishers are empowered to set the rules, while licensed parties gain access to approved content in a manner that is compliant and regulated. Admanager supplies the necessary infrastructure to facilitate this dynamic.

As Kamya Elawadhi, Co-Founder and President of Doceree, noted, "The healthcare publishers have laid the foundation of knowledge utilized by modern AI. We are committed to making sure that these publishers are more than just suppliers; they must be structured participants in the AI economy."

Part of the Broader Publisher AI Suite

The Licensed Content Marketplace is the governance backbone of the Publisher AI Suite, which also includes:

• - A site-specific large language model (LLM) that behaves as an AI assistant trained on publishers' proprietary medical content.
• - AI Ads on chat screens, introducing healthcare's first AI-native advertising ecosystem.

Together, these innovations create a robust platform addressing the core challenges faced by healthcare publishing today—traffic erosion due to AI search, revenue shrinkage from diminishing display space, and vulnerabilities associated with unauthorized content ingestion.

This powerful new initiative is already available through the Publisher AI Suite via Admanager, aiming to foster a collaborative environment between healthcare publishers and AI developers to facilitate structured licensing agreements.

For healthcare professionals and organizations seeking to explore this pioneering solution, more details are available at Doceree's website. Ultimately, this groundbreaking approach to content licensing not only promises greater financial security for publishers but also aligns their interests with the future of AI development in healthcare.