#USA #Franchise Growth #Raleigh, N.C. #Tidehouse #Greg Morrell

Tidehouse’s Metamorphosis: A Strategic Move for Franchise Growth

As Tidehouse gears up for the IFA Annual Convention, the marketing agency is not just riding a wave of momentum, but steering it. The agency has announced the appointment of Greg Morrell as its new CEO, marking a pivotal shift in its trajectory. With a firm focus on franchise brands, Tidehouse is set to expand its full-funnel marketing solutions aimed at enhancing customer acquisition, loyalty, and the overall value of signed franchise agreements.

A New Era Under Greg Morrell

Greg Morrell, previously the President of Tidehouse, is stepping into his new role as CEO with a vision to integrate client success with innovative marketing strategies. His leadership comes at a crucial time as the agency rolls out new partnerships and strengthens its existing collaborations. This initiative aims to support both veteran brands and emerging franchisors, ensuring that they have the tools they need to flourish in a competitive landscape.

Tidehouse’s strategy revolves around the notion that a marketing partner should feel like an extension of their client’s internal team. They are committed to deploying thorough workshops that connect high-level executives with concepts to refine their business differentiation, lead generation quality, and operational efficiencies throughout their sales pipelines. Under Morrell’s guidance, Tidehouse will continue to leverage technology to craft data-driven campaigns, providing clients with transparency and ownership of their marketing assets.

Partnerships Fueling Growth

2026 marks an ambitious year for Tidehouse as it announces several key partnerships:

• - Radiance Holdings: This collaboration will bring enhanced franchise development services to Sola Salons and Woodhouse Spa, focusing on educating franchisees about the potential of franchising with a respected category leader.
• - BODYBAR Pilates: By expanding its partnership with BODYBAR, Tidehouse is poised to create excitement around 20-plus upcoming grand openings, promoting their Pilates workouts to broader communities.
• - Brixx Wood Fired Pizza + Craft Bar: Here, Tidehouse is initiating a franchise development strategy combined with a powerful paid media campaign to drive leads and conversion rates for this long-standing brand.
• - Senior Helpers: As a response to the growing demand for in-home senior care, Tidehouse is launching a nationwide omnichannel marketing campaign to boost visibility and client engagement for Senior Helpers, the leading provider in this sector.
• - Jeremiah's Italian Ice: This partnership will intensify the public relations efforts to solidify Jeremiah’s standing in the dessert market and accelerate franchise growth.

Looking Ahead

Morrell emphasized the innovative approach Tidehouse takes in facilitating client success: "The way we operate is distinct. We aim to be a strategic extension of our clients' teams," he shared. This philosophy is integral to their commitment to establishing enduring partnerships that drive growth and engagement.

As 2026 unfolds, Tidehouse plans to showcase its full capabilities during the IFA Convention at booth #553, offering attendees the chance to win a valuable strategy session with franchise growth experts.

Through a comprehensive suite of services, including AI visibility, content marketing, website design, influencer partnerships, and more, Tidehouse endeavors to help brands embrace new growth trajectories. The focus remains on aligning marketing efforts frontward with client vision, ensuring that every campaign speaks to the needs of the dynamic franchise landscape.

For detailed insights, ways to connect with Tidehouse, and an opportunity to see their innovative strategies in action, visit TidehouseAgency.com and follow their updates on LinkedIn.

Tidehouse exemplifies how ambition, innovation, and strategic partnerships can pave the path for enduring success in marketing for franchises – a game changer as they look toward the future of brand growth.