Hanna Andersson Welcomes Kacey Sharrett as New Chief Digital Officer

Hanna Andersson's New Chief Digital Officer

Hanna Andersson, the renowned children's apparel brand celebrated for its high-quality family-matching pajamas, has officially announced the appointment of Kacey Sharrett as Chief Digital Officer. This strategic move, revealed on January 5, 2026, comes as the company seeks to enhance its digital ecosystem and elevate customer engagement in an increasingly competitive market.

Who is Kacey Sharrett?

Kacey Sharrett brings close to 20 years of extensive experience in digital transformation, having held high-ranking positions in notable companies. Before joining Hanna Andersson, she was the Head of Direct to Consumer at GoPro. In this capacity, she spearheaded global eCommerce and performance marketing initiatives that significantly boosted digital growth across international markets.

Sharrett's previous positions include serving as Vice President of eCommerce and Digital Operations for Barnes & Noble, where she navigated the company through a significant digital transformation. Her earlier career also saw her in substantial roles at Toys “R” Us and Babies “R” Us, where she earned extensive operational and digital expertise.

Enhancing Digital Strategy

In her new role, Sharrett will oversee the digital strategy for Hanna Andersson, focusing on improving customer acquisition, retention, and engagement. This is particularly crucial as the company aims to strengthen its market position by advancing its digital capabilities. Her vast experience in transforming digital approaches is anticipated to drive tangible results for the brand.

As Aimée Lapic, Chief Executive Officer of Hanna Andersson, stated, “Kacey combines strategic vision with digital depth and operational expertise. Her leadership in modernizing digital capabilities and performance marketing will be instrumental in enhancing Hanna's digital foundation.” This synergy is expected to open new avenues for customer engagement that align with the evolving landscape of retail.

A Vision for the Future

Sharrett expressed her excitement about taking on this new challenge, emphasizing the uniqueness of Hanna Andersson as a brand that combines deep-rooted heritage with a loyal customer base. Her commitment to refining operational processes and partnerships will play a key role in sustaining the brand's growth.

Hanna Andersson, founded in 1983 in Portland, Oregon, has always focused on celebrating childhood through high-quality, durable clothing. The brand has championed sustainability, earning recognition for producing premium children's apparel that lasts. Their dedication to “Hanna-Me-Down quality” highlights their commitment to circularity and reducing waste, making them a leading name in the children’s clothing industry.

Conclusion

As Hanna Andersson continues to evolve in the digital realm, Kacey Sharrett's leadership is poised to redefine how the brand interacts with its customers. With a strong focus on enhancing the overall customer experience, her appointment signals a promising direction for the company as it embraces the future. Elevating digital presence in today’s market is vital, and with Sharrett at the helm of digital strategy, Hanna Andersson is set to soar to new heights.

Through innovation, vision, and a commitment to quality that has defined the brand for over four decades, Hanna Andersson stands ready to tackle the challenges of modern retail while honoring its heritage.