#United States #Plano #FIFA World Cup #Potato Chips #Lay's

Lay's® Brings the World of Flavors to Fans for FIFA World Cup 26™

With the upcoming FIFA World Cup 26™ returning to North America after decades, Lay's®, renowned as the world's top potato chip brand, is seizing this golden opportunity to connect fans through a delightful blend of soccer and global cuisine. Set to make its mark with 40 limited-edition flavors inspired by international culinary traditions, Lay's® makes a bold statement this tournament season.

A Culinary Journey Around the World

Starting in early May, fans in the U.S. can enjoy three exclusive flavors, each crafted to capture the essence of diverse cultures. These special chips offer an exciting culinary journey that promises to elevate your game day experience:

• - Lay's Argentinian-Style Steak with Chimichurri: This flavor embodies an authentic Argentine steak experience with a bold mix of cilantro, lemon, and savory spices.
• - Lay's Brazilian-Style Garlic Sauce: Infused with luscious garlic and a creamy finish, this chip offers a zesty flavor that mirrors Brazil’s vibrant food scene.
• - Lay's Wavy French Onion Soup: Combining rich aged cheddar with delightful herbs, this creamy flavor is perfect for satisfying snack-loving game watchers.

Beyond the U.S. Shores

International fans will be pleased to discover Lay's® has produced unique flavors that celebrate iconic regional dishes from various continents:

• - From Lay's Argentinian Asado/Steak available in countries like Belgium and Germany to Lay's Canadian Maple Caramel, which captures the sweetness of Canada’s beloved syrup, there's something for everyone.
• - The British classic Lay's English Bangers and Mash will cater to palates in the UK and Spain, while Lay's Mexican Tacos invites fans in Latin countries to enjoy the flavors of vibrant street foods.
• - Lastly, Lay's Portuguese Chorizo and Onion gives a taste of Portugal’s rich culinary history and will be available in regions like France and Spain.

These distinct flavors have been developed to not only honor the local cuisine but also to provide fans an extraordinary way to engage with the World Cup festivities.

Celebrating Fan Culture

Recognizing the unwavering enthusiasm of soccer fans, Lay's® has launched the Lay's Fan of the Match initiative. Starting this March, lucky fans will have a chance to win exclusive prizes, including premium tickets to matches, pitch-side access, and special recognition during halftime on the stadium jumbotron. Totaling 104 winners across the tournament, these moments are crafted to create unforgettable memories for spirited supporters.

American fans can join the fun by entering the sweepstakes at LaysFWC26.com until May 2, while those outside the U.S. can participate at nolaysnogame.com/FOTM. This inclusive approach fosters a sense of unity among fans worldwide.

As the FIFA World Cup 26™ approaches, Lay's® continues to bridge the gap between food and football, creating shared experiences during the globe's most celebrated sporting event. Whether you're watching the match at home, in a stadium, or at the pub, Lay's® offers the perfect companion for your viewing pleasure.

For more information and updates, follow Lay's on social media @lays and @lays_Football. Dive into this flavorful adventure and make your World Cup experience one to remember!