EchoPark Speedway Partners with SmartPoint I/O for Enhanced Fan Experience

EchoPark Speedway Partners with SmartPoint I/O

EchoPark Speedway, a celebrated motorsports venue located just south of Atlanta, has recently announced its collaboration with SmartPoint I/O, a leader in technology and advertising solutions. This partnership marks a significant step towards enhancing the fan experience at the Speedway by integrating SmartPoint's innovative technology throughout the venue.

The announcement was made on November 6, 2025, during a press release that detailed the exciting possibilities this partnership brings to both fans and advertisers. With SmartPoint I/O as its official Technology Services Provider, EchoPark Speedway aims to use advanced digital monitors and interactive displays to create an engaging environment for its visitors. This new initiative is set to elevate the overall experience for motorsports fans, ensuring memorable visits to one of NASCAR's premier venues.

Brandon Hutchison, Executive Vice President and General Manager of EchoPark Speedway, expressed enthusiasm about the partnership, stating, "We are excited to welcome SmartPoint I/O as our official Technology Solutions Partner and to integrate their technology into our guest experience. Their commitment to enhancing the fan experience aligns perfectly with our mission to work for the fan, while also providing robust opportunities for businesses to engage with the diverse crowds visiting the Speedway year-round."

SmartPoint I/O is known for leveraging cutting-edge technology to foster seamless interactions between venues and their audience. The implementation of convertible monitors will provide real-time venue information, navigation assistance, and updates to fans, while also enabling direct engagement with advertising content from partners. This easy access to actionable information enhances the overall experience and ensures that fans are always in the loop regarding ongoing events and promotions.

In addition to the interactive displays, the technology integrations by SmartPoint I/O include a variety of advanced systems such as LiDAR, IP cameras, and augmented reality solutions. These innovations promise to create immersive experiences that bridge the gap between digital content and the physical environment at EchoPark Speedway. This forward-thinking approach to fan engagement emphasizes SmartPoint's ability to deliver customized connectivity infrastructure that suits the specific needs of both the venue and its partners.

Eric Hornsby, CEO of SmartPoint, shared his thoughts on this collaboration as well, commenting, "We are thrilled to partner with the EchoPark Speedway team as we usher in a new era of brand activation and fan engagement. With the multimillion-dollar technology upgrades recently implemented at the track by SmartPoint, we look forward to introducing new brands into this dynamic environment, creating impactful experiential sponsorship opportunities, and leveraging our decades of sports sponsorship activation experience to elevate the brand and fan experience together."

SmartPoint I/O prides itself on being a digital transformation partner, effectively elevating the operations and guest experiences of venues without upfront installation costs. Their partnerships with leading hardware manufacturers enable them to deploy tailored solutions, including large-format LED displays, interactive kiosks, and essential infrastructure like Wi-Fi access points. This holistic approach allows them to implement cutting-edge technology while ensuring ongoing management and operation support.

The collaboration between EchoPark Speedway and SmartPoint I/O signifies a commitment to continuous innovation and improvement in the motorsports industry. As a premier venue, EchoPark Speedway not only hosts exciting racing events twice a year but also serves as a versatile location for various community attractions and events, such as the Georgia State Fair and Monster Jam.

For anyone looking to experience the thrill of NASCAR racing along with advanced technology at EchoPark Speedway, exciting events await. The integration of SmartPoint I/O's innovative solutions is poised to redefine guest interactions, leading to unforgettable moments at the track.

For more details about upcoming events and the latest updates, fans are encouraged to visit the official EchoPark Speedway website.