#United States #Avon #Eastbridge Consulting #Voluntary Dental #Dental Sales

Surge in Voluntary Dental Insurance Sales

A recent study by Eastbridge Consulting Group has unveiled significant growth in voluntary dental insurance premiums, marking a critical upturn in the benefits market. As of June 2025, dental plans have accounted for over 12% of all voluntary product sales in the United States, solidifying their position as the second-most popular category after term life insurance.

Key Growth Metrics

The report, titled "Voluntary Dental Products" Spotlight™, highlights that most voluntary dental carriers experienced substantial growth in sales last year. Several of these carriers reported remarkable double-digit increases, indicating a strong recovery from the impacts of the pandemic that had previously suppressed sales.

Interestingly, this boom in dental coverage reflects a broader trend, as voluntary dental insurance has grown consistently over the last four years, achieving its highest sales levels since the onset of COVID-19. Over two-thirds of U.S. employers now provide dental coverage, either on a voluntary basis, through shared cost, or as employer-paid benefits. This landscape showcases the increasing recognition of the value of dental health amongst employees and employers alike.

The Importance of Flexibility and Choice

Danielle Lehman, a senior consultant at Eastbridge, emphasizes the crucial nature of flexibility and choice in dental insurance products. She notes, “Flexibility and choice are important elements of any voluntary product, but they're especially vital for dental.” Therefore, dental carriers are encouraged to diversify their offerings, ensuring options in product structure, benefits, and provider networks.

As employees seek customizable solutions for their healthcare needs, the workplace benefits landscape is evolving accordingly. This adaptability is critical for attracting and retaining talent in competitive job markets.

Insights From the Eastbridge Report

The Spotlight™ report details various factors influencing dental insurance products, such as:

• - Benefit specifics
• - Maximum benefit levels
• - Coinsurance and deductibles
• - Waiting periods for coverage
• - Enrollment procedures
• - Commissions and product results
• - Emerging trends and future projections

Crucial product differentiators identified in the report include the strength and scope of provider networks, customer service quality, and the flexibility of plan designs. Current trends that could reshape this market further include anticipated regulatory changes and the ongoing ramifications of inflation impacting both carriers and customers.

Looking Ahead

The findings from the Eastbridge report provide valuable insights for stakeholders in the voluntary benefits marketplace. Understanding these dynamics allows insurance providers to refine their offerings and better meet the demands of their clientele.

For more information about acquiring the "Voluntary Dental Products" Spotlight™ report or to explore the full scope of findings, stakeholders can visit Eastbridge’s official website. Additionally, inquiries can be directed to Eastbridge at their dedicated contact email for further details.

As the dental coverage landscape continues to shift, the momentum witnessed today presents both challenges and opportunities for providers aiming to innovate and lead in the voluntary product sector.