#Japan #Tokyo #restaurant management #Fancrew #Big Up

FanCrew and Big Up Join Forces to Elevate Restaurant Management

In an exciting development for the restaurant industry, FanCrew Co., Ltd., a company dedicated to analyzing customer feedback to enhance fan engagement, has announced a partnership with Big Up Co., Ltd., which specializes in restaurant marketing tools. This collaboration aims to create new management support services tailored for restaurant operators, leveraging both companies' expertise.

Partnership Details

This strategic alliance will employ patent-protected analytical technology developed by FanCrew in conjunction with Big Up's marketing tool, "Rears." The goal is to visualize latent customer needs within entire areas, addressing market segments that individual restaurants often find difficult to gauge. By combining these technologies, the companies aspire to create a service that will aid restaurant operators in understanding their competitive landscape against local rivals and predicting customer preferences more accurately.

Future Outlook

As this innovative service prepares to launch, it is anticipated that restaurant clients will gain insights into competitive points of interest in previously untapped regions. This predictive capability will enhance the precision of their business strategies, potentially leading to better decision-making for expansions or new location openings. In the long run, both FanCrew and Big Up will continue to cultivate the business value of restaurants through the development of new services and the pursuit of strategic alliances.

Leadership Remarks

Hiranaga Nagata, CEO of Big Up

"Our company has long supported restaurant management through integrated marketing tools like Rears, providing data on customer engagement, advertising, and reviews. However, we recognize that single-store data alone does not provide a complete picture regarding customer needs across broader geographical areas or the real competitive advantages we can offer. By merging FanCrew's advanced analytic capabilities with our marketing technology, we envision a future where decisions about opening new locations and strategic planning are firmly rooted in data. This partnership will empower restaurant operators to determine effectively where, how, and what type of establishment can thrive."

Keito Yamaguchi, President of FanCrew

"I am thrilled about our partnership with Big Up. In evaluating restaurants, understanding comparative strengths against similar businesses and neighboring establishments is crucial. Yet, one of the main challenges has always been filling in data gaps that neither company could address alone. The integration with Rears will help close these gaps, providing clearer competitive insights. I am confident that combining our analysis with this technology will yield actionable pathways for restaurants to boost revenue. Moreover, visualizing customer needs across different areas will also provide important input for community revitalization efforts, contributing to the realization of a tourism-centered economy."

Overview of Services

About FanCrew

FanCrew is dedicated to enhancing various business sectors by analyzing customer and employee feedback through proprietary patented technology. The company's web services support areas such as store operations, product development, sales strategies, and employee engagement. They also run a leading experiential information platform, help with online research, and provide comprehensive marketing support.

About Big Up

Big Up offers a marketing system, Rears, focused on managing and analyzing data for restaurant customer engagement, advertising effectiveness, and reviews comprehensively. They provide extensive support for strengthening the marketing capabilities and brand value of dining businesses through web marketing, advertisement management, and site development.

Company Profiles

FanCrew Co., Ltd.

• - CEO: Keito Yamaguchi
• - Location: TMM Building 4F, 1-10-5 Iwamoto-cho, Chiyoda-ku, Tokyo
• - Established: August 26, 2004
• - Capital: 100 million yen
• - URL: FanCrew Website

Big Up Co., Ltd.

• - CEO: Hiranaga Nagata
• - Location: Shinjuku 5 Chome 11-30, 3F Shinjuku 5th Hayama Building, Shinjuku-ku, Tokyo
• - Established: September 2017
• - URL: Big Up Website

Contact for Inquiries

For further information, please contact:

• - Company: FanCrew Co., Ltd.
• - Representative: PR Department
• - Email: [email protected]