FirstTeam® Enhances Competitive Edge with Zillow Preview Partnership

In an exciting move set to transform how properties are marketed, FirstTeam®, a leading independent real estate brokerage, has partnered with Zillow through the innovative Zillow Preview platform. This collaboration, announced on April 22, 2026, allows FirstTeam® agents to showcase pre-market home listings to a vast audience long before they officially hit the market.

With the power of Zillow, America’s largest online real estate marketplace boasting approximately 235 million unique monthly users, FirstTeam® agents can leverage this platform to gain unprecedented visibility for their listings. The Zillow Preview initiative is designed to connect sellers with eager buyers at an earlier stage of their journey, circumventing traditional listing delays that can hinder engagement.

"At FirstTeam®, our philosophy has always been to secure maximum exposure for our clients' listings," remarked Michele Harrington, CEO of FirstTeam®. "Partnering with Zillow was an easy decision. Zillow Preview provides our agents with unparalleled access to potential buyers, ensuring our listings gain visibility right from the start."

What sets Zillow Preview apart is its ability to make pre-market listings publicly available on platforms like Zillow and Trulia. This not only bridges the gap between the sellers' readiness and buyers' eagerness but also enriches the overall real estate experience for consumers by granting access to a wider array of homes before they are officially listed through local MLS.

"Zillow Preview empowers our real estate professionals to maintain their competitive edge by being first in line to capture buyer interest. It is an indispensable tool for FirstTeam® agents, enabling them to build momentum and enthusiasm around listings while they prepare for market launch," Harrington continued.

In a landscape where digital presence is paramount, this partnership symbolizes a significant turning point for FirstTeam®. With 70% of both buyers and sellers engaging with Zillow at some point in their transaction journey, the tie-up opens up a treasure trove of opportunities, allowing agents not just to list properties, but to strategically market them in a way that is both timely and efficient.

Errol Samuelson, Chief Industry Development Officer at Zillow, commented, "Zillow Preview gives agents a clear advantage with an early look for their listings, fostering engagement and anticipation in the market. We believe in an open and transparent process that supports both consumers and agents, and FirstTeam® mirrors this commitment flawlessly."

FirstTeam® has established itself as a powerhouse in the real estate sector with over 52 offices and more than 2,300 sales agents spread across California, Arizona, Idaho, and Washington. By adopting Zillow Preview, they enhance their stature as a leader who prioritizes both client satisfaction and agent success in an evolving market. This strategic alignment not only streamlines the process of selling homes but also emphasizes FirstTeam®'s dedication to independence—a significant competitive advantage.

Ultimately, the partnership between FirstTeam® and Zillow is not just about improving listing visibility; it is about transforming the entire real estate experience. As the market continues to evolve, this collaboration positions FirstTeam® as a trailblazer, ready to navigate new terrains and seize opportunities that come with being at the forefront of real estate innovation.

For more information about FirstTeam® and its pioneering efforts in real estate, visit FirstTeam.com.