Reviving Smiles: 'Rigaku BODY' Launches Special Gift for Respect-for-the-Aged Day

As we age, many of us resign ourselves to the discomforts of life, often stating, "I'm too old for that." However, the Tokyo-based company, Rigaku BODY, aims to change this narrative by offering a unique gift experience for Respect-for-the-Aged Day. Running from September 4 to September 15, 2025, this special gift is designed to help restore the smiles of elderly parents, providing an opportunity for their children to show appreciation through meaningful care.

The Inspiration Behind the Gift

The idea for this gift emerged from voices raised by existing clients of Rigaku BODY, expressing their desire to share their positive experiences with their own parents. Additionally, reflections during the recent Obon festival weighed heavily on the minds of employees at Rigaku BODY. One employee recounted the frustrating personal experience of a father who neglected long-term knee pain, dismissing it with the excuse of aging, ultimately leading him to require full-time assistance. This troubling realization sparked a collective acknowledgment of the challenges faced by the elderly, bringing to light the significant number of families witnessing their loved ones suffering in silence.

In a society where approximately 30% of the population comprises elderly individuals, many can relate to feelings of helplessness when encountering aging parents enduring pain during rare family gatherings. This reality further cemented the concept of the gift — a method for families to encourage one another to seek the professional care they need. As a company, Rigaku BODY aims to express the heartfelt wish for loved ones to lead healthier lives, positioning the gift as a means of support.

Features of the Gift

The "Respect-for-the-Aged Day Gift" does not follow the conventional model of a referral system. Instead, it adopts a format where the buyer assumes the full cost of the gift, effectively communicating gratitude without constraints.

1. A Pure Gift of Appreciation

By opting for a gift format, clients can express their regular appreciation meaningfully and directly. This method allows recipients to feel the sincerity behind the gesture.

2. Accessibility for the Elderly

Recognizing that older generations may struggle with digital platforms, Rigaku BODY ensures that all locations offer telephone bookings. This provision allows gift recipients to schedule appointments without the hassle of navigating online reservations, creating a seamless experience for them.

3. Nationwide Gifting Flexibility

With branches across the country, clients can choose a convenient location for their parents, making it easier to offer the gift even when living apart.

The Experience: A 90-Minute Treatment

The gift includes an enriching 90-minute experience that comprises:

- Initial Counseling and Posture/Mobility Check (15-20 minutes): A therapist will thoroughly assess the individual’s conditions and determine the root causes of their discomfort during the consultation.
- Customized Treatment (40-60 minutes): Skilled therapists holding professional rehabilitation certification will tailor their approach to address each person’s specific needs.
- Self-Care Guidance (5 minutes): Following the treatment, the therapists will provide simple self-care techniques to help maintain the results and prevent the recurrence of pain.

Rigaku BODY is committed to not selling treatment packages, focusing instead on transparent movement towards effective health care solutions. Their goal is to ensure that clients experience a transformation that promises a long-lasting impact on their well-being.

Future Perspectives

Looking ahead, Rigaku BODY hopes to create similar gift campaigns for other occasions such as Mother’s Day and Thanksgiving. The aim is to expand even further across the nation, establishing themselves as a go-to health maintenance facility. By promoting proactive health care solutions, the company aspires to foster a culture where aging individuals do not abandon their health but rather embrace vibrant, fulfilling lives.

Campaign Details

- Sales Period: September 4 - September 15, 2025 (may be extended based on availability)
- Utilization Period: Must be redeemed within six months of purchase
- Content: Includes initial consultation, treatment, and self-care guidance comprising approximately 90 minutes
- Price: 13,000 yen (including tax)
- Participating Locations: All Rigaku BODY locations nationwide
- Purchase Method: Available for purchase through the designated webpage
- Reservation Method: After purchase, a gift code will allow the buyer to book via phone or web form.

About Rigaku BODY

Established in July 2018 and led by representative Takumi Kishijo, Rigaku BODY emphasizes short-term resolution of pain through exceptional rehabilitation treatment by certified professionals. As of June 2025, the company operates around 100 locations, focusing on being a healing haven for individuals suffering from chronic pain.

For more information, please visit Rigaku BODY’s official website.