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PepsiCo Partners with Arizona Athletic Grounds

Arizona Athletic Grounds (AAG), one of the largest sports complexes in North America, has officially announced a significant partnership with PepsiCo, designating the beverage giant as its official soft drink partner. This partnership comes with a multimillion-dollar investment that will last until 2033, showcasing the commitment both brands have to enhancing sports experiences.

Enhancing Visitor Experience

Mike Burke, the CEO of Arizona Athletic Grounds, emphasized the importance of this collaboration in enhancing the experiences of athletes and fans alike. He highlighted that PepsiCo’s global reputation aligns with AAG’s dedication to excellence and growth within the youth sports landscape. This partnership is not just about branding; it also promises to keep the prices for amenities at AAG competitive, ensuring a pleasant experience for all visitors.

With this agreement in place, a diverse range of beverages from PepsiCo’s extensive portfolio will be available throughout the 275-acre campus. Visitors can look forward to enjoying popular drinks such as Gatorade®, Pepsi®, Mountain Dew®, Starry®, Aquafina®, LIFEWTR®, and many others at various locations, including concessions, sports bars, and the performance center.

AAG's Growth and Impact

In terms of foot traffic, AAG has experienced significant growth over the years. In 2025 alone, the venue welcomed nearly 3 million visitors, with an impressive 1.8 million already this year, demonstrating a 6% increase from 2025. The complex has hosted numerous high-profile events, including serving as the base camp for the Türkiye Men's National Soccer Team during the 2026 FIFA World Cup and various youth and professional sporting events.

Shay Hobby, the Senior Vice President at PepsiCo Beverages U.S., voiced excitement about this partnership, noting that sports play a crucial role in uniting communities. With PepsiCo's drink offerings enhancing the Arizona Athletic Grounds experience, this partnership is positioned to support the growth and engagement that the venue offers athletes, families, and fans throughout the year.

Focus on Community and Sustainability

Arizona Athletic Grounds is dedicated to building a sustainable sports ecosystem. The agreement with PepsiCo is a strategic move to expand AAG’s reach and improve facilities while focusing on health, wellness and community engagement in sports. This partnership will not only enhance facilities but also reinforce AAG’s commitment to delivering a world-class experience for sports enthusiasts.

Conclusion

As Arizona Athletic Grounds continues to redefine the sports entertainment experience, the partnership with PepsiCo stands out as a pivotal development. The blend of premium beverage offerings and a commitment to competitive pricing is set to make the venue even more attractive for future events. With a shared vision of excellence, AAG and PepsiCo are preparing to shape the future of sports and entertainment, fostering a thriving community around athletics.