Transforming Recruitment through TikTok
In a groundbreaking development, ADDICT ONE, based in Shibuya, Tokyo, has unveiled 'Recruit ONE', a specialized TikTok management service aimed at revolutionizing the hiring process. This innovative service is designed to address significant challenges faced by organizations, such as escalating recruitment costs and high turnover rates, through what they call “empathic recruitment” using short video content.
The Shift from Search to Scroll
Traditional recruitment methods like job ads and staffing agencies struggle to attract younger candidates, especially the Gen Z demographic, due to changing values amid Japan’s declining birthrate and an aging population. TikTok has rapidly gained traction as a primary platform for information gathering among this generation. According to internal research, around 65% of job seekers engage with corporate TikTok videos, and nearly 80% report developing interest in companies as a result.
Advantages of TikTok Recruitment
1. Cost-Effective Hiring:
The service claims to lower recruitment costs significantly, potentially keeping them under 200,000 yen per hire.
2. Improved Retention Rates:
By showcasing real workplace experiences, companies can mitigate mismatches between position expectations and realities.
3. Enhanced Quality of Applicants:
By targeting those driven by shared values and experiences, employers can attract more suitable candidates.
4. Stronger Brand Recognition:
Companies can position themselves as recognizable and relatable, increasing their appeal to potential hires.
5. Asset Building in Recruitment:
As videos accumulate, they create a sustainable mechanism for generating ongoing applications over time.
Comprehensive One-Stop Support
Recruit ONE provides a complete service package, covering strategy development, video planning, shooting, editing, posting, and analytics all performed by an in-house TikTok expert team. With a proven track record of over 10,000 followers, their dedicated team ensures consistent results through a hands-on approach.
Additionally, they offer specialized consulting services to design effective applicant pathways and broader social media strategies that drive recruitment success.
Successful Case Studies
- - Security Company: Attracted 28 applications from a single video.
- - Construction Company: Hired 8 staff members within 6 months, including 4 in their twenties.
- - Moving Company: Generated 6 job applications in their first month of operations.
- - Beauty Company: Maintained a steady influx of 10 to 20 applications each month.
Accumulated Achievements
- - Total Accounts Managed: Over 100 companies.
- - Videos Produced: More than 7,000.
- - Total Views: Exceeded 350 million.
- - Total Followers: Over 20 million.
Future Developments
Looking ahead, ADDICT ONE plans to expand its services beyond recruitment, aiming to leverage TikTok for corporate branding, public relations, and inner branding initiatives.
Company Overview
- - Company Name: ADDICT ONE Inc.
- - Location: 3F Dougenzaka Ito Building, 5-6 Maruyama-cho, Shibuya, Tokyo。
- - Founded: June 15, 2023.
- - Services Provided: TikTok and Instagram management, social media consulting, staffing services, advertising agency services.
- - CEO: Shuji Watori.
- - Website: ADDICT ONE
- - Contact Email: contact@addict-one.co.jp
- - Phone Number: 03-6821-1469.
Invitation to Discuss
Whether you're simply interested in exploring options or ready for a strategy overhaul, feel free to reach out. The TikTok recruitment experts at ADDICT ONE are eager to help you tailor the most effective recruitment strategies for your organization.