Exciting New Shops and Unique Pop-Up Experiences in Harajuku This Summer

Summer Fashion and Culture in Harajuku

This summer, Harajuku continues to be a vibrant hub of fashion and culture as a number of trendy shops open their doors. Notably, in July, a highly anticipated select shop, MFC STORE, made its debut, promising a unique collection of both domestic and international brands. With offerings that include popular names like Carhartt WIP, NIKE, and Clarks, MFC STORE also features original apparel and items not yet available in Japan. The store intends to resonate with customers through selections based on what they truly love to wear.

Upcoming Pop-Up Shops

The excitement doesn’t stop there. From July 30 to August 4, HIDOLATRAL THEODOL, led by the influential Hina Takamine, known for her 510,000 Instagram followers, will showcase her concept of “the ultimate battle uniform” that blends streetwear and lolita styles. The collection will include unisex items that appeal to a broad audience, featuring collaborations with the popular illustrator Rurudo and models from the idol group prettychuu, produced by the talented influencer Yurinya.

Longing for sports fashion? Be sure to check out the global sports brand 361°, which operates over 7,000 stores across 70 countries. This pop-up, running from August 7 to August 11, will feature the latest basketball shoes co-developed with NBA star Nikola Jokic, along with professional running shoes and stylish casual wear. This is a unique opportunity for Japanese customers to experience the brand's motto, “One Degree Beyond,” firsthand.

From August 13 to August 17, M.E. and neversaynever® will host their respective pop-up shops. M.E. focuses on timeless beauty and emotion-inspired designs, while neversaynever® is a Japanese unisex street brand gaining international attention for its playful designs favored by K-pop stars. During their event, visitors can enjoy exclusive goodies and witness limited edition items that are sure to captivate youths.

Artistic Ventures and Unique Offers

In addition to fashion, art is also thriving in Harajuku. Koubou Yagigura presents a unique market exploring intersectional artistry, expressing the allure of life through sculptures that capture intricate details of nature. Concurrently, the Nightmare Exhibition featured in the “Love and Insanity Market,” showcases haunting artworks from talented creators haunted by the universal theme of nightmares.

Make the Most of Your Summer in Harajuku

The summer of 2023 in Harajuku promises a fusion of fashion, culture, and art, making it a must-visit destination for enthusiasts and casual shoppers alike. Don’t miss the chance to visit these new shops and witness the artistic endeavors during your summer break. Make the journey to Harajuku an unforgettable experience filled with trendy finds and cultural richness. Embrace the vibrant offerings and immerse yourself in the essence of contemporary Japanese urban culture that continues to evolve with each season.