#Japan #Tokyo #Hometown Tax #Travel Destination #Gifty

Introducing 'Travel Destination Donation' for Local Funding

In a remarkable achievement, Gifty Inc., based in Shinagawa, Tokyo, has recently announced that the implementation of its 'Travel Destination Donation' system has exceeded 100 municipalities. As of July 25, 2025, the number stands at 107, marking a significant milestone in promoting local donations while traveling.

To commemorate this landmark, Gifty is launching the 'Travel Destination Donation 100 Area Breakthrough Commemorative Friend Referral Campaign.' From July 25, 2025, to September 30, 2025, anyone who refers a friend or family member to the 'Travel Destination Donation' will be rewarded with a digital gift worth 1,000 points. This initiative not only fosters community engagement but also enhances the experience for tourists wishing to contribute to local economies.

What is 'Travel Destination Donation'?

'Travel Destination Donation' is Gifty's unique platform allowing travelers to easily contribute to local municipalities through their smartphones. Donors can give funds prior to or during their travels and immediately receive an electronic gift certificate worth 30% of their donation, which can be used at local merchants in the designated areas.

First introduced in November 2019 in Setouchi City, Okayama Prefecture, this new form of 'hometown tax' has gained traction and is now adopted by municipalities across Japan, from Hokkaido to Kyushu and Okinawa. The system encourages a progressive approach to tourism, where collaboration among multiple municipalities enhances the travel experience and stimulates local economies.

As an example of successful collaboration, regions such as the northern area of Kyoto with seven cities and towns and 11 municipalities in the Sapporo urban area have implemented the 'Travel Destination Donation' system, offering common rewards in the form of electronic gift certificates. The total donation amounts have seen impressive growth, with a reported increase of 208% year-over-year as of October 2024.

The 'e-Machi Platform' Integration

The underlying technology for 'Travel Destination Donation' is based on Gifty's 'e-Machi Platform,' which enables local municipalities to issue and circulate electronic gift certificates. This system ensures that once a donation is made, the corresponding electronic gift certificate is instantly issued to the donor's smartphone, making it immediately available for use during their travels. This streamlined approach not only benefits travelers but also enhances economic support for local businesses.

For example, the electronic vouchers can be used at various local establishments, including accommodation, dining, and experiences, thus making it easier for travelers to see tangible benefits from their contributions.

Additionally, the data on the use of these vouchers is automatically compiled, reducing administrative burdens for local merchants. As a result, businesses can receive swift financial support, allowing them to better manage their operations while benefiting from tourist spending.

Celebrate the Achievement with Us

To celebrate the milestone of 100 municipalities adopting the 'Travel Destination Donation,' Gifty's friend referral campaign encourages current users to spread the word. If a referred individual is new to the program and completes their first donation, both the referrer and referee will receive 1,000 points in 'giftee Box select.' This program offers over 100 gift options from various brands like cafes, leisure facilities, and more — all without the need for additional registration or download of an app.

Participants simply log into their donation account, obtain an invitation code, and share it with their friends. After their friend completes their donation, both parties can claim their rewards, further fostering community involvement while contributing to local economies.

Encouraging Local Economies through Philanthropy

Through innovative concepts like the 'Travel Destination Donation,' Gifty aims to not only revitalize local economies but also enhance the overall travel experience. The 'e-Machi Platform' is central to Gifty's mission of fostering connections between people and their communities, ensuring that every donation made contributes to building sustainable relationships within the regions.

As Gifty continues to expand its services and platforms, it remains dedicated to improving local economies and providing travelers with unique, rewarding experiences that resonate with their desires to give back. By integrating donations into travel, Gifty creates a win-win situation for tourists and local businesses alike, paving the way for a vibrant and thriving future.

For more information on the 'Travel Destination Donation,' please visit the official Gifty website and explore how you can contribute to local communities while enjoying your travels.