Amo Doral Launch
2025-08-26 05:49:19

Discover the New 'Amo Doral' Dessert from Kanou Shoujuan: A Sweet Revolution

Unveiling the 'Amo Doral': A New Sweet Sensation



On September 3, 2025, Kanou Shoujuan, a renowned traditional sweets manufacturer from Shiga Prefecture, Japan, will launch a delightful new product at its Takashimaya Nihonbashi store: the 'Amo Doral.' This limited edition treat combines the company's iconic 'Amo' with the soft, fluffy skin of a dorayaki, introducing a completely new way to enjoy a beloved classic.

The 'Amo Doral' comes in two delightful offerings: the fresh 'Nama Amo Doral,' perfect for takeout, and the handmade 'Amo Doral Set' for a cozy, at-home experience. Over 50 years in the making, the legendary 'Amo' has captivated consumers with its elegant balance of flavors and textures, revolutionizing the concept of traditional Japanese sweets.

A Legacy of Craftsmanship


The original 'Amo' was introduced in 1971 and features a rich and subtly sweet red bean paste, made exclusively from the rare and high-quality 'Tamba Dainagon' azuki beans. These beans, which represent only about 1% of the nation's harvest, are meticulously cooked by skilled craftsmen who ensure each batch retains the integrity of the beans. The result is a glossy and exquisite bean paste that has made 'Amo' a staple in traditional Japanese confectionery.

Since 2012, Kanou Shoujuan has embraced creative innovations, introducing seasonal flavors that enhance the beloved 'Amo.' Using fresh ingredients like cherry blossoms, yomogi (mugwort), sweet chestnuts, and yuzu, the brand has diversified its offerings to maintain its popularity, with the sales reaching approximately one million pieces per year.

Introducing 'Amo Doral'


The 'Amo Doral' was born from the desire to expand the appeal of 'Amo.' After exploring various combinations and twists on traditional treats, the company began receiving enthusiastic feedback advocating for a dorayaki version, leading to its creation. This year, 'Nama Amo Doral' has already featured in exclusive tasting events, and now it is set for a broader release.

What's Inside the 'Amo Doral'?


This unique confection features a moist dorayaki skin wrapped around a mix of the famous 'Amo,' butter, and a harmonious blend of flavors. The tender adzuki beans meld seamlessly with the richness of the butter, delivering an exceptional taste experience.

Shop Details


Release Date: September 3, 2025 - Available year-round
Pricing:
  • - Single 'Nama Amo Doral': ¥351 (tax included)
  • - 'Amo Doral Set' (5 pieces): ¥1,863 (tax included)

Where to Buy: Kanou Shoujuan Takashimaya Nihonbashi Store
Shelf Life: Must be consumed the same day

Ingredients: Wheat, eggs, dairy, soybeans

Additional Offerings


The 'Amo Doral' comes with a special dorayaki shell that has been specifically baked to complement 'Amo.' This allows customers to create their homemade versions by adding 'Amo' (sold separately) for a unique treat.

'Amo Doral' Shell Pricing: ¥216 (tax included)
Shelf Life: 26 days from manufacturing

Also available is the 'Amo Doral Set,' which combines 'Amo' with the delightful shells for a customizable treat, perfect as a gift.

Set Pricing:
  • - 4-piece set: ¥2,376 (tax included)
  • - 8-piece set: ¥3,348 (tax included)

Visit Us


For those interested in purchasing, visit: Kanou Shoujuan Website
For inquiries, call the Kanou Shoujuan customer center at 0120-257-310.
Store Address: Takashimaya Nihonbashi, 2-4-1 Nihonbashi, Chuo-ku, Tokyo
Contact: 03-3271-1180 (Direct store line)
Business Hours: 10:30 AM - 7:30 PM

Experience the latest innovation in Japanese confectionery with the 'Amo Doral,' a delightful fusion of tradition and modern taste that promises to enchant both longtime fans and new customers alike!


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Topics Consumer Products & Retail)

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