#Japan #Yokohama #ReCute #Hair Iron Rental #JOINUS

Introduction

Starting June 19, 2025, a brand new hair iron rental service called ReCute will open at the bustling commercial facility JOINUS, located directly connected to Yokohama Station. This initiative aims to provide both visitors and employees with the convenience of styling their hair on-the-go, addressing a common concern among many women.

The Birth of ReCute

ReCute was conceived from the realization that many women encounter challenges when trying to touch up their hair outside their homes. This rental service stands as a solution to that issue, particularly for the multiple female employees working within JOINUS—approximately 5,000 in total. With such a high foot traffic and diverse demographics—commuters, shoppers, tourists—JOINTUS serves as an ideal venue for this service. This offering not only caters to customers but also enhances employee satisfaction (ES) by allowing them to take moments for self-care.

Significance of JOINUS

JOINUS embodies an essential urban hub with easy access for a myriad of purposes including commuting, shopping, and sightseeing. By introducing ReCute, they are not merely providing rental hair tools; they are supporting women's confidence and beauty in a prominent landmark of Yokohama.

Furthermore, this initiative is supported by the Tokyo Railway Innovation Partnership (TRIP), a cluster promoting social innovation and the potential for societal advancement through collaborative efforts amongst various railway operators.

Service Overview

ReCute operates through a dedicated smartphone application that allows users to easily rent hair styling equipment as needed. Customers can borrow hair irons for a short period without the hassle of carrying additional baggage. ReCute's hair tools are designed with cutting-edge technology, ensuring they are gentle on hair and maintain superior styling results. The company prioritizes sanitation, conducting regular maintenance and cleaning of the tools.

Download the ReCute app here: ReCute App. The application is compatible with iOS 13.4 and later, for iPhone 8 and above.

Future Developments

ReCute is not limited to just the metropolitan area of Tokyo. Currently, plans are in place to expand into commercial venues, cafes, and offices across different regions, including Osaka and Fukuoka. The launch at JOINUS marks a significant step forward, reinforcing their network and striving to deliver environments where more individuals can confidently groom themselves while out and about.

Rental Information

The hair iron rental spots will be located at: JOINUS 3rd Floor, Women’s Restroom and the 2nd Staff Break Room (Women only). Here are the specifics:

• - Start Date: June 19, 2025
• - Operating Hours: 10:00 AM - 9:00 PM (aligned with JOINUS operating hours)
• - Pricing: 385 yen for the first 10 minutes, and 33 yen for each additional minute (monthly plans are available).

Rental Equipment:

• - ReFa Beautec Straight Iron

About ReCute Co., Ltd.

ReCute Co., Ltd. has been pioneering hair iron rental spots, with over 30 locations currently in operation across the Tokyo metropolitan area, as well as expanding into the Kansai and Kyushu regions. The vision is to extend to a total of 3,500 sites nationwide, encompassing stations, commercial spaces, and shared environments. Apart from hair iron rentals, future plans include enhancing beauty platforms through the development of powder rooms, supporting brands in cosmetics, and promoting user insights through collaborations with various facilities. Their ultimate mission is to normalize beauty access as a mainstream service.

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For more information, please visit: ReCute Official

About Sotetsu Building Management Co., Ltd.

Sotetsu Building Management plays a vital role as a partner in this endeavor, contributing resources and infrastructure to support the ReCute launch.

Company Information:

• - Company Name: Sotetsu Building Management Co., Ltd.
• - CEO: Makoto Sato
• - Location: 2-1-22 Minami Saiwai, Nishi Ward, Yokohama, Kanagawa Prefecture, Japan
• - Capital: 400 million yen
• - Established: May 12, 1999

Through partnerships and innovations, both ReCute and Sotetsu aim to create a unique experience for customers, blending convenience with beauty in the heart of Yokohama. Expect further developments as they continue on this exciting path towards enhancing beauty's accessibility.