#Japan #Tokyo #Digital Media #SSK Seminar #Internet Advertising

Seminar Overview

The SSK Seminar titled "Internet Advertising: Company Challenges and Media Issues" will take place on October 31, 2025, from 2:00 PM to 4:30 PM at the Kioi Forum in Chiyoda, Tokyo. This event aims to address the escalating concerns in the online advertising sector, particularly focusing on the insights shared in the guidance issued by the Ministry of Internal Affairs and Communications in Japan.

What to Expect

The event will feature notable speakers, including:

• - Haruka Sakai, Media Consultant
• - Taro Magome, Manager of Solution Development, Dentsu Digital's Performance Management Division
• - Eiji Mizutani, Associate Professor at Keio University’s Media and Communication Research Institute
• - Yukiko Yamaguchi, Senior Vice President CMO, Panasonic Connect and Chair of the JAA Digital Media Committee

These experts will share their experiences and insights regarding various aspects of digital advertising, including compliance and evolving challenges posed by fraudulent ads and inappropriate content. The seminar is designed for industry stakeholders and company executives, making it a crucial event for anyone involved in digital marketing or compliance-related discussions.

Key Topics

The seminar will delve into several important areas:
1. Problem Introduction by Haruka Sakai (2:00 PM - 2:15 PM)
- Sakai will open the session by discussing the increasing severity of issues surrounding online advertising, such as the growing prevalence of fraudulent ads and the implications of AI in this realm.

2. Panelist Presentations (2:15 PM - 3:00 PM)
- Each panelist will present a short keynote:
- Taro Magome shares insights from a marketing perspective (2:15 PM - 2:30 PM).
- Eiji Mizutani discusses the educational aspects of the guidance issued by the Ministry (2:30 PM - 2:45 PM).
- Yukiko Yamaguchi will focus on compliance issues relevant to businesses in this digital age (2:45 PM - 3:00 PM).

3. Break (3:00 PM - 3:10 PM)
- A brief intermission allowing participants to engage informally.

4. Panel Discussion (3:10 PM - 4:00 PM)
- The discussion, moderated by Haruka Sakai, will revolve around:
- The good and bad of the attention economy.
- Where solutions may be found and the business implications of compliance issues.
- The risks that digital advertising poses to democratic processes.

5. Q&A / Networking Session (4:00 PM - 4:30 PM)
- An open floor for participants to ask questions and exchange business cards.

Why Attend?

This seminar is not only crucial for those already entrenched in the advertising industry but also for corporate executives who play a role in orchestrating strategies around digital marketing. Attendees will have a chance to absorb vital information that could influence their companies' compliance strategies and operations surrounding digital advertising.

Registration Information

For more details and to register, please visit the official seminar page at SSK Seminar Registration.

This event is an opportunity for thought leadership in addressing critical issues and for fostering conversation among industry peers about the future of digital advertising in Japan. Don't miss out on this essential discussion that could very well influence your approach to advertising!

About SSK

The New Society System Research Institute (SSK) has been a leading provider of business information since its establishment on December 6, 1996. Hosting approximately 500 seminars each year, SSK focuses on delivering high-level marketing, technology, and strategic business information to foster opportunity creation within diverse business environments. With an unwavering commitment to high-quality service, SSK aims to remain at the forefront of industry advancement, continually venturing into diverse business areas to facilitate success for its clients.