#Japan #Tokyo #Starbucks #Kenya #Beams

Embracing the Vibrancy of Kenya with Starbucks Stand by BEAMS

On May 22, a fresh wave of fashion arrives as Starbucks Stand by BEAMS introduces its new Seasonal Collection. This exciting collaboration, which began in September 2025, beautifully marries coffee culture with fashion, presenting a unique lifestyle project. The latest collection draws its inspiration from Kenya, a renowned coffee bean-growing region, maintaining the enchanting theme set in the previous autumn-winter season. This second installment introduces a revamped palette and features a total of 25 items across 11 designs.

With the tagline 'A new lifestyle with Starbucks in mind,' the Seasonal Collection aims to infuse playful elements reflective of current trends and seasonal moods. It showcases vibrant colors and original patterns inspired by Kenya's magnificent nature and diverse culture, coupled with motifs like flamingos and coffee beans, creating an engaging way to embody coffee culture through fashion.

Curated Collection of 25 Items

The latest lineup offers various practical fashion essentials to enliven your daily routine. From striking t-shirts featuring animal motifs and maps of Africa to open-collar shirts perfect for coordinated looks, accessories like bucket hats, beach sandals, and bags fill the collection, versatile enough for urban strolls or active leisure. Inspired by Kenyan traditional attire, the collection even includes a uniquely patterned hooded shirt showcasing different textures and prints, offering a fresh perspective on Kenya's multifaceted charm.

Not limited to a specific gender, the items range from S to XL (with sizes from XS to XL available at BEAMS), committing to a comfortable fit and adaptable style for anyone. Whether you’re wandering the urban landscapes or enjoying outdoor activities, these designs encourage the wearer to embrace their unique style infused with the essence of 'Kenya.'

Highlighted Products

The collection introduces standout products, including:
1. Crazy Patterned Hooded Shirt Jacket – Priced at ¥23,100, this jacket combines four distinct check patterns inspired by traditional Kenyan clothing, making it a versatile choice for the warmer months.
2. All-Over Print Short Sleeve Shirt – Available for ¥18,700, this shirt prominently features original graphics associated with Kenya, making it another eye-catching addition to any wardrobe.
3. All-Over Print Shorts – Priced at ¥17,600, these easy shorts harmonize perfectly with the short sleeve shirt, embodying an ideal blend of playfulness and sophistication.
4. Print Cap and Bucket Hat – Both priced between ¥8,250 and ¥8,800, these accessories integrate original patterns and cater to fashionable urban sensibilities.
5. Animal Print T-Shirts – Each designed with unique motifs of Kenya's wildlife, priced at ¥9,900, reflecting the beauty and richness of Kenyan nature.

The collection also emphasizes sustainability and comfort, ensuring that customers feel good while wearing these thoughtfully designed items.

Available for Purchase

Keen customers can explore the Seasonal Collection starting May 22 at various locations:

• - Starbucks Official Online Store
• - BEAMS Life Yokohama
• - Starbucks Stand by BEAMS Harajuku pop-up store (also in collaboration with BEAMS Japan in Shinjuku)

Additionally, a special LIVE SHOWCASE event will be streamed on May 21, providing in-depth insight into the collection and styling tips presented by Starbucks partners and BEAMS staff.

As a brand, STARBUCKS STAND by BEAMS continually seeks to offer meaningful discoveries and enjoyable experiences through its curated products, fostering a creative lifestyle where coffee culture is at the forefront.

With the vibrant essence of KENYA ingrained in each piece, this new collection invites coffee lovers and fashion enthusiasts alike to celebrate the beauty of coffee culture in their everyday lives, underscoring a delightful fusion of comfort, creativity, and the irresistible charm that comes with exploring new styles.