Momentum and Prime Cross Partner to Enhance Ad Verification with ACP Safe Display Ads

Momentum Inc. Partners with Prime Cross in Ad Verification

Momentum Inc., headquartered in Minato, Tokyo and led by President Kohei Hosoi, has officially recognized Prime Cross Inc. (based in Shinjuku, Tokyo and presided over by President Akihiro Handa) as a partner under its ad verification initiative known as 'ACP Safe Display Ads.' This collaboration aims to enhance brand safety and advertising quality in display ads, guaranteeing advertisers a secure and reliable digital advertising environment.

Background and Industry Challenges

As the digital advertising market rapidly expands, so too do the risks associated with it. Misuse of generative AI, for instance, has led to a surge in malicious websites featuring copyright infringement content and fraudulent ad platforms operated by illegal bots. Such issues pose grave threats to brand reputation and result in the unauthorized diversion of advertising budgets, highlighting an increasing need for comprehensive ad verification strategies.

Collaboration with Prime Cross

In response to these challenges, Prime Cross has utilized Momentum's 'HYTRA DASHBOARD Web Unsafe List' and 'HYTRA HORNET' to bolster risk management initiatives, thereby achieving the 'ACP Safe Display Ads' partnership recognition. This ensures that Prime Cross is seen as a trustworthy advertising agency, instrumental in brand protection and risk management for its clients.

The 'ACP Safe Display Ads' program recognizes agencies that effectively apply Momentum's Web Safety Advisory Board's 'HYTRA DASHBOARD Web Unsafe List', ensuring reliable ad delivery. Through regular training sessions and updates, certified partners gain exclusive insights and expertise that distinguish them from their competitors. This program aims to serve as a key reference point for advertisers when selecting an agency.

Overview of the Momentum 'HYTRA' Series

HYTRA DASHBOARD Web Unsafe List

This comprehensive list identifies non-recommended domains for display ads, compiled by Momentum, which analyzes approximately 100 million URLs daily through proprietary evaluation criteria. It flags sites that pose risks to brand integrity and domains that are frequently associated with ad fraud; this list is updated in real time. In addition to automated assessments, a dedicated team performs manual reviews, ensuring high accuracy and thoroughness.

HYTRA HORNET

HYTRA HORNET, another tool from Momentum, provides analysis capabilities to combat ad fraud across major platforms like Google, Yahoo, and social media. Momentum has previously utilized its HYTRA API to analyze an annual traffic volume of 13 billion, developing technologies to detect and eliminate fraudulent bots and users, which helps prevent the unauthorized loss of ad spending.

Prime Cross Inc. Overview

Established in June 2006 with investments from Nomura Real Estate and Septeni Holdings, Prime Cross specializes in digital marketing for the real estate sector. The company has actively participated in promoting housing-related ventures and advancing digital transformation (DX) for numerous clients, including Nomura Real Estate. They strive to expand the potential of living and future experiences through the combination of design and technology.

Company Details – Prime Cross Inc.

- Founded: June 8, 2006
- CEO: Akihiro Handa
- Headquarters: Shinjuku Square Tower, Nishi-Shinjuku 6-22-1, Shinjuku, Tokyo
- Business Focus: Digital advertising, creative services, real estate management systems, DX support
- Website: Prime Cross

Momentum Inc. Overview

Momentum leads the charge in promoting a healthier digital advertising environment in Japan through its specialized language analysis technology and proprietary data for ad fraud detection. Widely adopted by local advertising agencies and platforms, its solutions are backed by two certification programs: the Agency Certification Program (ACP) and the Platform Certification Program (PCP), which have gained participation from numerous top-tier Japanese companies. The mission of Momentum is to eliminate worthless advertising, contributing to the growth of a sound digital ad marketplace.