Duke's Mayo Unveils Exciting New Campaign at 2026 Mayo Bowl Celebration

Duke's Mayo Unveils a Bold New Campaign at the 2026 Duke's Mayo Bowl

Duke's Mayo made a significant splash at the 2026 Duke's Mayo Bowl, heralding its new campaign, "Mayo Is Coming." This initiative not only highlights the brand's exciting expansion across the nation but also captivates audiences with its unique flair, perfectly suited for the bowl game atmosphere.

The Duke's Mayo Bowl, renowned for its spirited and lively moments, served as the ideal backdrop for this announcement. Fans were treated to a myriad of entertaining experiences and special surprises throughout the event, reinforcing Duke's commitment to creating a memorable atmosphere for both football enthusiasts and mayo lovers alike.

One of the campaign's standout features was the release of a humorous 30-second advertisement that aired during the game. The spot creatively envisions a world enhanced by Duke's Mayo, transforming mundane foods into flavorful delights. The message resonated throughout the stadium—and indeed, across America—that bold flavors are on the rise, symbolized by the recognizable yellow lid on every jar.

In addition to the commercial, the festivities during the Duke's Mayo Bowl were bustling with activities that engaged fans on multiple levels. A highlight was the presence of the Duke's Mayo Maniacs, an electrifying fan section that brought an infectious energy to the event. As the game progressed, creative interactions unfolded, including the Duke's MayoMen, who embraced the fun by distributing mayo on hot dogs and other snacks, making sure that no one went without their dose of flavor.

Interludes featuring mascot Tubby encouraged fans to participate in various mayo-themed challenges, cultivating a sense of camaraderie among attendees. The excitement peaked when plush Duke's Mayo jars parachuted into the crowd, adding an astonishing twist to the evening. Chef Tobias Dorzon also showcased his culinary talent by preparing delicious Duke's-themed dishes for ESPN announcers, revealing a new creation with each quarter, much to the delight of viewers.

The game itself proved thrilling as the Wake Forest Demon Deacons triumphed over the Mississippi State Bulldogs with a score of 43–29. As is tradition, the grand finale included the iconic mayo dump—head coach Jake Dickert and his family were showered with Duke's Mayo, cementing their status among college football legends. Beyond the fun, this gesture also underscored Duke's dedication to philanthropy, as the brand donated $10,000 to a charity of Dickert's choice, the Ronald McDonald House Piedmont Triad, further amplifying their impact beyond the field.

Director of Marketing for Duke's Mayo, Rebecca Lupesco, highlighted the event's significance, stating, "With the Duke's Mayo Bowl, fans know to expect the unexpected. It's a celebration of flavor and fandom, making it the perfect venue for launching 'Mayo Is Coming.' This campaign not only reflects our core values but also brings the same energy to kitchens across the country."

Duke's Mayo's new campaign marks a pivotal moment in the brand's journey as it announces a national expansion. By sharing its distinct flavor, creamy texture, and regional popularity, Duke's aims to reach new customers across the United States. Fans eager to join in on the excitement can visit www.dukesmayo.com for updates and product locations, as well as follow Duke's on social media platforms for more highlights from the thrilling event.

About Duke's Mayonnaise

Duke's Mayonnaise, originating in 1917 in Greenville, South Carolina, was founded by Eugenia Duke. With a reputation for enhancing dishes, the brand maintains its iconic status by sticking to the original recipe while also offering a variety of mayonnaise options, sauces, and dressings. As the official condiment of tailgating and a reputable name in culinary circles, Duke's continues to delight taste buds nationwide.

About Duke's Mayo Bowl

The Duke's Mayo Bowl has been a staple in college football since 2002, taking place at Bank of America Stadium in Charlotte, North Carolina. The brand has been the title sponsor since 2021, solidifying its role in this annual celebratory event.