#Japan #Kyoto #Chocomoo #BROS by WACOAL #Hanakotoba Pants

BROS by WACOAL MEN Celebrates 35 Years with Chocomoo Collaboration

The renowned men's underwear brand, BROS by WACOAL MEN, is marking its 35th anniversary with a creative collaboration featuring the beloved illustrator Chocomoo. This partnership sees the launch of a new design for the popular Hanakotoba Pants, which will be available starting January 29, 2026, across various retail locations and online stores, including the Wacoal website.

Established in 1991, BROS by WACOAL MEN has built a reputation based on the theme of “comfort unknown to men.” Its commitment to quality in materials, design, and technology has garnered a loyal fan base over the decades. The Hanakotoba Pants series expresses different flowers through color and design, becoming a hit with total shipments exceeding 400,000 units since its inception.

To celebrate this milestone, the new designs take inspiration from the image of a bouquet, featuring vibrant patterns and colors. There will be four distinct styles, including a special design featuring Chocomoo's artwork, characterized by cheerful, pop-art monochrome illustrations reflecting the essence of Chocomoo's unique style.

Additionally, each pair of Hanakotoba Pants will come with a Hanakotoba Card showcasing an original message in keeping with the floral theme. These heartfelt cards feature messages perfect for expressing gratitude to loved ones, making them ideal gifts for occasions like Valentine's Day or birthdays.

The launch of this anniversary collection is complemented by promotional displays in stores and special features on the official website, along with a giveaway campaign on social media, celebrating 35 glorious years of BROS by WACOAL MEN.

Features of the Collaboration

• - The 35th anniversary of BROS by WACOAL MEN sees the return of creative partnership with Chocomoo, who previously collaborated with the brand for three years starting in 2018.
• - The four new designs of the Hanakotoba Pants are bright and festive, reflecting the anniversary celebration, with the BR (Red) color featuring Chocomoo's original touch.
• - The complementary Hanakotoba Card contains themed messages designed by Chocomoo, perfect for gift gifting and expressing appreciation.

Product Details

• - Item Code: GT3221
• - Retail Price: Starting from ¥2,200 (including tax)
• - Sizes Available: M, L, LL
• - Colors: BR (Red), LG (Green), OR (Orange), YE (Yellow)

(Note: Chocomoo's collaboration design is available in BR color only.)

Messages Included in the Hanakotoba Cards

• - For the BR (Red) design: "I HONESTLY CAN'T THANK YOU ENOUGH!"
• - For the LG (Green) design: "I'M ALWAYS THINKING OF YOU!"
• - For the OR (Orange) design: "I KNOW YOU'RE DOING YOUR BEST."
• - For the YE (Yellow) design: "YOU'RE AWESOME!"

The vibrant floral designs are aimed at uplifting the spirits of the wearer, with the Hanakotoba Pants serving as a token of appreciation from BROS by WACOAL MEN. The brand also showcases a commitment to sustainability, utilizing recycled polyester and other eco-friendly materials to minimize environmental impact. Further, the pants are crafted with a thoughtful design that focuses on comfort, featuring improved stitching for a better fit.

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About Chocomoo

Hailing from Kyoto, Chocomoo is renowned for creating pop and unique monochrome illustrations. Her work has extended to collaborations with various domestic and international apparel brands and participation in numerous art shows.

About BROS by WACOAL MEN

BROS by WACOAL MEN's philosophy is encapsulated in “what can we do to enhance men’s lives?” and strives to continuously innovate its underwear offerings to meet the evolving needs of its customers. The brand prides itself on researching and developing unique materials tailored for enhanced comfort and performance.

For more information, visit the official websites and social media platforms of BROS by WACOAL MEN.