#Japan #FemTech #Menopause Care #Shibuya #TRULY

TRULY Launches New Platform for Menopause Support

Introduction to TRULY Insight
In an effort to tackle the complexities of menopause that affect 40 million people in Japan, TRULY Co., Ltd. has launched 'TRULY Insight', a collaborative healthcare platform aimed at providing comprehensive support for businesses in product development, marketing, and sales related to menopause. This initiative is based on real insights from those experiencing menopause, enabling businesses to effectively cater to the unique needs of this demographic.

Addressing a Growing Market
The femtech market is expanding rapidly in Japan, with a growth rate projected to exceed 30% from 2020 to 2024. This market surge highlights the increasing demand for products and services designed to meet the specific needs of both pre-menopausal and menopausal individuals aged 35 to 59. TRULY believes that understanding and addressing the authentic experiences of menopause users is crucial for developing effective solutions that can drive business success.

Community-Driven Solutions
A standout feature of TRULY Insight is its community of approximately 10,000 active users who are not only affected by menopause but are also proactive in seeking solutions. This community represents a valuable source of insights and feedback, enabling businesses to partner with them in creating meaningful products and services. The rich insights derived from this collaboration are integral to strategy formulation and product refinement, fostering significant business growth. TRULY has successfully assisted many companies in overcoming their challenges through these community-driven insights.

Case Studies of Successful Collaborations
TRULY Insight aims to support businesses across various phases, from new product development to strategic marketing. Notable collaborations include:

• - Company A: Designed a dialogue initiative for Generation Z discussing menstruation and self-care through panel discussions involving doctors, young people, and older generations, bridging generational gaps.
• - Company B: Conducted joint research focusing on the correlation between sleep quality and hormonal fluctuations in menopausal individuals, enhancing public understanding through exhibitions that demonstrated research findings.
• - Company C: Executed in-depth interviews targeting menopausal users to extract underlying needs and challenges, aiding in the creation of new business ideas.

Research and Development Support
TRULY Insight not only collaborates directly with companies to solve specific challenges but also provides a specialized panel focused on menopause and hormone care. This includes support for research companies, advertising agencies, and consulting firms to help them better address the needs of their clients. With a robust panel of users specifically selected from the menopause sphere, TRULY can gather deep insights that are often inaccessible through standard research approaches.

Four Essential Insights on Menopause Care
TRULY conducted interviews with women experiencing menopause to uncover their genuine challenges and unmet needs. Four fundamental insights emerged:
1. Desire for Reliable Information: Users expressed frustration over the saturation of unreliable information on menopause. Many are searching for trustworthy, neutral sources that can guide them effectively.
2. Frustration with Medical Systems: Users reported feelings of becoming ‘hospital refugees’ as they navigate a convoluted medical landscape without obtaining satisfactory diagnoses or treatments, leading to ongoing anxiety about their health.
3. Need for Community Support: Many women feel isolated in their experiences and expressed a strong desire for platforms that foster community discussions, signaling a need for empathetic spaces for shared experiences.
4. Positive Corporate Stance: Users prefer brands that project a supportive, upbeat image rather than catering to a negative portrayal of menopause. A corporate approach that encourages, partners, and empathizes with users can foster trust and loyalty.

Conclusion
In an age overwhelmed with information, TRULY Insight aims to bridge the gap for individuals navigating the menopause experience and foster collaboration with businesses to explore untapped opportunities in this market. By turning menopause into an opportunity for positive change and support, TRULY envisions a society where women can approach this life stage confidently and with optimism.

About TRULY
Founded in November 2019, TRULY is dedicated to addressing the health concerns of adults facing discomfort and challenges related to menopause and hormones. The company provides a range of services designed to improve health literacy and support better health management for menopausal individuals. This includes free self-check tools, reliable medical information, and community support forums.
For more information, visit the official website: TRULY.