#Japan #wellness #Yokohama #Hibiyakadan #GREEN×EXPO2027

Hibiyakadan's Participation in the 2027 International Horticultural Exhibition

As we approach one year until the opening of the 2027 International Horticultural Exhibition (GREEN×EXPO 2027), the Hibiyakadan Group has officially announced its participation in the event, which will take place in Yokohama. With a commitment to showcase the beauty and value of flowers and greenery, the group aims to present an indoor exhibit under the theme of “Creating Happy Landscapes for Tomorrow.”

The Backstory: Why Hibiyakadan is Joining the Exhibition

Founded in 1950, Hibiyakadan began its journey amidst post-war reconstruction by establishing a storefront in Hibiya Park in Tokyo. Since then, the company has prioritized utilizing the power of flowers and greenery to enhance people's lives while adhering to public welfare principles. Notably, during the 1990 International Garden and Floral Expo in Osaka, Hibiyakadan introduced the innovative concept of “total display,” blending flowers with architectural elements, showcasing the new value of flowers in everyday life.

The upcoming exhibition’s theme, “Creating Happy Landscapes for Tomorrow,” resonates with Hibiyakadan’s vision. The objective is to reinterpret the diverse values of plants and visualize coexistence with nature, advancing towards a future where well-being is intertwined with greenery in daily life. Hibiyakadan views this opportunity as a chance to evolve the role of plants into essential elements of wellness, leveraging their rich knowledge to create a lasting impact on visitors.

Event Highlights

1. Indoor Exhibit and Focus on Sustainability

The indoor exhibit aims to dive into sustainability within the floral industry. Beyond merely showcasing natural beauty, it will present wisdom and methods for living in harmony with nature. The group will share innovative greenhouse techniques that contribute to wellness and society, reflecting their commitment to sustainable floral culture.

2. Venue Preparation and Landscaping

Hibiyaka Amenities, a subsidiary of Hibiyakadan, will undertake landscaping tasks for the exhibition venue. This company has successfully designed gardens in various international settings, including exhibits in Haarlem, Netherlands, and Doha, Qatar. Their expertise will ensure that the space is serene and welcoming for all attendees.

3. Ticket Sales

Tickets for the 2027 International Horticultural Exhibition will be available through Hibiyakadan’s online shop and selected outlets, providing easy access for visitors eager to experience the event.

4. Launch of Official Merchandise

Hibiyakadan plans to release a series of official licensed merchandise related to the exhibition, further engaging the audience and promoting the theme of the event.

Future Vision from Management

Hiroaki Miyajima, President of Hibiyakadan, emphasized the Exhibition as a significant milestone for redefining the value of flora and greenery. He believes the memorable aesthetics first proposed during the Osaka Expo have transitioned into everyday life, and now, at the Yokohama exhibition, there's a goal to elevate flowers and greenery from decoration to essential wellness items. Miyajima's vision involves collaboration with research institutions and professional organizations to scientifically explore the benefits plants offer to mental and physical health, establishing this knowledge as a shared societal resource.

The over-arching theme of the exhibition, “Immersive Experiences through All Five Senses,” aims to provide attendees with captivating ways to experience the benefits of plants through sight, aroma, touch, and taste. This interactivity will leave a legacy of collaboration and innovation, linking sustainable practices to daily life.

Continuing Developments

Hibiyakadan views this exhibition as a launching pad for integrating flowers and greenery meaningfully into society. Continuous updates about progress, including the lineup of licensed products and the specifics of their exhibit, will be shared via a special site and social media channels leading up to the exhibition in September 2027.

The company also plans to extend collaborations with partners across industries and engage with future generations, aiming to create groundbreaking projects and events that facilitate new values. Through diverse initiatives, Hibiyakadan aspires to create sustainable landscapes that go beyond mere decoration, enriching the future with vibrant living environments. Stakeholders and the public alike are encouraged to follow Hibiyakadan’s journey towards the 2027 International Horticultural Exhibition.

For more information about Hibiyakadan, please visit Hibiyakadan Official Site, or follow them on their X page and Facebook.