#Japan #Tokyo #KOKO HOTEL #POLARIS HOLDINGS #KOKO FAMILY

Exciting Changes Ahead: The Launch of KOKO FAMILY

In a remarkable move for the hospitality industry in Japan, KOKO HOTEL and Hotel Wing International are joining forces under a new brand integration, effective from October 1, 2025. This exciting collaboration, spearheaded by Polaris Holdings Co., Ltd., aims to elevate the guest experience through a brand-new loyalty program called 'KOKO FAMILY'.

With a growing network of 63 hotels and 9,489 rooms nationwide, KOKO HOTEL has consistently prioritized customer satisfaction. The new loyalty program is designed to offer customers even greater rewards as they stay at KOKO HOTELS, Hotel Wing International, Tenza Hotels, and VALUE THE HOTEL.

The Evolution of Loyalty Programs

The KOKO FAMILY initiative represents a significant evolution from the existing WEB points system. The revamped program encourages guests to accumulate points as they stay, unlocking a variety of benefits that enhance their travel experiences. This unified service model, combined with an emphasis on safety and hospitality that KOKO HOTELS is known for, promises to provide travelers with a richer and more cohesive experience across all participating properties.

Key Features of the KOKO FAMILY Loyalty Program

The KOKO FAMILY program is free to join, welcoming anyone who wants to participate. Upon registration, members will enjoy a 10% discount on bookings made through the official website, as well as exclusive perquisites designed to add value to their stays. Here are some notable aspects of the program:

1. Points Accumulation and Redemption
- Guests can earn up to 10% in points for each stay.
- Points can be redeemed at a value of 1 point = 1 yen when booking via the official website or used for payments within the hotel.

2. Exclusive Member Benefits
- A 10% discount on regular rates when booking through the official site.
- A 'selectable gift' upon check-in.
- Free one-hour extension for check-out.
- Early check-in for one hour, available only to 'Partner' and 'Family' rank members.
- A special promotional offer: redeem 8,000 points for a 10,000 yen cash return until December 2025. Afterwards, 10,000 points will be required for the same cash return.

To learn more about these benefits and the full terms of the program, visitors are encouraged to check the official website: KOKO FAMILY.

A New Journey Awaits

The essence of KOKO HOTELS is encapsulated in the brand’s slogan: 'Here Discovery Begins – 旅を大切にする場所へ'. The KOKO FAMILY program aims to instill a sense of belonging, it allows customers to feel they have a 'home away from home' in various locations across Japan. Every trip not only holds the promise of accumulating points but also offers new ways to enrich the travel experience as membership levels rise.

About Polaris Holdings Co., Ltd.

Founded by CEO Yohei Taguchi, Polaris Holdings Co., Ltd. is headquartered in Tokyo, Japan, and is publicly traded with the stock code 3010 on the Tokyo Stock Exchange. The company specializes in hotel management and investment, managing various properties including original brand KOKO HOTEL, international brand Best Western, and regional hotels like VALUE THE HOTEL.

As Polaris Holdings prepares to integrate with Minasia Co., Ltd., which operates Hotel Wing International and Tenza Hotels, the company is set to expand its portfolio to 107 hotels and 15,681 rooms, positioning itself as a significant player in both domestic and international markets. This integration not only enhances the brand's value but also enriches the customer experience across a broader spectrum.

Conclusion

The introduction of the KOKO FAMILY loyalty program marks an exciting new chapter for KOKO HOTEL and its partners. With a focus on providing valuable rewards and memorable experiences, KOKO HOTELS is dedicated to transforming the landscape of hospitality in Japan. Travelers can look forward to a journey filled with discovery, comfort, and genuine hospitality as they embark on their adventures with KOKO FAMILY.