BeLiebe's EggU Launch: A Groundbreaking Step in Employee Health Initiatives at EY Japan

BeLiebe Introduces EggU at EY Japan

In a pivotal move toward enhancing employee well-being, BeLiebe has partnered with EY Japan to introduce the innovative EggU service. This initiative, launching in October 2025, aims to empower EY employees to take proactive steps in managing their reproductive health without the need for hospital visits. With an impressive trial run that showcased a 94.7% awareness change and significant behavioral shifts among participants, EggU is set to bring a new standard in health monitoring for women in the workplace.

What is EggU?

EggU is a comprehensive service that combines at-home egg count testing with online counseling by healthcare professionals such as nurses and midwives. This unique offering allows women to gain insights into their reproductive health via an Anti-Müllerian Hormone (AMH) testing kit, which requires only a small blood sample, thus making it both accessible and private for users. AMH levels are indicative of a woman's ovarian reserve, providing crucial information for those considering future pregnancies.

Background of EggU's Implementation

The impetus for introducing EggU at EY Japan stems from the organization's commitment to addressing the specific health needs of their members, many of whom operate in high-pressure roles where maintaining physical and mental well-being is crucial. Recognizing that work-life balance is essential, EY Japan is augmenting its health promotion services to ensure that employees can pursue personal and professional aspirations concurrently.

Results from Trial Implementation

During the trial phase conducted in Spring 2024, interest in the EggU service was overwhelming, with applications exceeding the availability by six times. Notably, the appeal of being able to conduct health tests from home resonated strongly, especially among women aged 20-30. Many participants also reported engaging with partners about health planning due to insights gained from counseling sessions that clarified next steps in their reproductive journeys.

Survey results revealed that 94.7% of respondents noted a shift in their awareness regarding their reproductive health, while 60.5% reported actual changes in their behavior related to reproductive health discussions and actions. These findings highlight not only the effectiveness of EggU but also the importance of workplace policies that support women’s health initiatives.

Expected Impact and Future Initiatives

The benefits of EggU will not only extend to female employees at EY Japan but also to their partners and families, allowing broader access to reproductive health education and monitoring. By simplifying the process of understanding their bodies, the EggU service encourages women to make informed decisions regarding their careers and life plans, creating opportunities for proactive health management.

Additionally, the counseling component is designed to help members prepare for potential pregnancies and address infertility proactively, emphasizing the integration of health into overall career development strategies.

Moving forward, BeLiebe aims to collaborate with EY Japan to establish a holistic framework for supporting employees in their life and career development, paving the way for a workforce that is both healthy and empowered.

Voices Behind EggU’s Introduction

Statements from key figures within EY Japan underline the significance of this initiative. Umeda Megumi, EY Japan’s DE&I Leader, spoke about the critical juncture many women face in balancing career aspirations with reproductive health. She noted, “EggU is a remarkable solution that responds to the unique challenges women encounter and aids in facilitating proactive discussions.”

Similarly, Kamigaki Yuko from the EY Japan Health Insurance Association expressed her satisfaction with providing this service, stating how important it is for employees to have access to resources that help them navigate personal challenges.

Conclusion

With the launch of EggU, BeLiebe and EY Japan are not just integrating a service but are igniting a conversation about women’s health in the workplace. The initiative symbolizes a significant step forward in creating an environment where reproductive health is prioritized and facilitated, allowing working women to navigate their paths with confidence and assurance.