#Japan #Tokyo #yuppa #Kyoto yuba #Healthy Fast Food

yuppa's Grand Opening in Omotesando: A New Era for Healthy Fast Food

On January 19, 2026, yuppa, a new player in the healthy fast food scene, will officially open its doors in the trendy district of Omotesando, Tokyo. This fresh dining concept promises to redefine the way we see healthy eating by featuring Kyoto-style yuba (tofu skin) as its star ingredient. Designed for modern lifestyles, yuppa is all about blending nutrition with enjoyment, bringing some much-needed color and healthiness into the busy lives of consumers.

Brand Philosophy

At the heart of yuppa is its motto: “Health with a Spirit of Play.” The brand aims to overturn the prevalent notion that healthy meals cannot be fun or satisfying. This philosophy arises from the significant societal challenges of nutritional deficiencies among young women and obesity in middle-aged men. With fast-paced lifestyles often leading to haste and a preference for convenience, traditional healthy meals are often dismissed as “unpleasant” and “unsustainable.” yuppa seeks to break this cycle.

Founded by Jinshi Watanabe, a passionate advocate for rejuvenating traditional Japanese ingredients, yuppa transforms yuba into a modern fast food experience. Drawing from his background in marketing at a major food corporation and his roots in Kyoto, he aims to offer a new culinary journey—one where busy individuals can easily meet their nutritional needs while enjoying their meals.

Product Features and Menu

The core offering at yuppa revolves around high-protein, healthy fast food utilizing yuba to wrap a variety of fillings. Special attention ensures that every dish maintains an optimal PFC (Protein, Fat, Carbohydrate) balance, making it possible to consume between 15 to 25 grams of protein per serving while keeping total calories in check at around 300 to 500.

Regular Menu

• - ORIGINAL MAZESOBA: This signature dish features soy-sauce-based tea soba noodle mixed with yuba, creating a delightful wrapping experience.
• - AVOCADO SALMON & CREAM CHEESE: Combining avocado, salmon, cream cheese, and seasoned vinegar rice, this poké-style flavor is a fun twist on familiar tastes.
• - LEMON CHICKEN: A high-protein offering, this flavorful option showcases chicken with a zesty lemon salt dressing, packed with protein.
• - ENJOY CHICK'N EGG: A playful take on the classic chicken and egg combo, aiming to bring more fun to traditional flavors.
• - MASALA PUNCH: A vibrant mix of pork masala and colorful vegetables wrapped in yuba and cheese, creating a rich and pungent delight.
• - KOREAN STYLE: Inspired by Korean flavors, this option features seasoned chicken and bibimbap wrapped in yuba, adding a punch to traditional dishes.

Atmosphere and Design

The design of the yuppa store in Omotesando captures the essence of yuba through its flowing lines and curves, evoking a sense of softness and creativity. It embodies the concept of “rolling” and “layering” found in yuba itself while creating a comfortable and inviting space. The layout caters to both dine-in and take-out customers, making it easily accessible for those juggling busy schedules, whether they are taking a break during work hours or visiting a nearby salon.

Store Details

• - Location: 2F Aoyama Building, 5-9-21 Minami-Aoyama, Minato-ku, Tokyo, 107-0062
• - Access: A quick one-minute walk from Exit B3 of Omotesando Station.
• - Opening Date: January 19, 2026
• - Hours: Scheduled to run from 11:00 AM to 8:00 PM (subject to change).
• - Closed: Open year-round, excluding the New Year holiday.
• - Website: yuppa.co.jp
• - Instagram: @yuppa_official

About yuppa Inc.

Founded on the belief that meals can be both nourishing and enjoyable, yuppa Inc. is committed to delivering high-protein healthy fast food options that make eating well a delightful experience.

For press inquiries, please contact:
Jinshi Watanabe
Email: [email protected]