Boost Health Partners with Dentsu: Transforming Workplace Well-Being and Performance

Boost Health Partners with Dentsu to Enhance Workplace Well-Being

Boost Health, headquartered in Minato, Tokyo, has rolled out a groundbreaking service named 'BOOST' in collaboration with Dentsu's Startup Growth Partners (SGP). This innovative hybrid service aims to foster employee behavior change through AI-driven coaching, leading to significant improvements in their condition scores. In its initial two-month trial, participants saw an average enhancement of 47% in their well-being metrics, showcasing the effectiveness of the program.

Background and Impact of BOOST Implementation

In the fast-paced environment of the modern workplace, Dentsu SGP is focusing on creating an organizational culture that supports individual employee challenges. Their goal is to build a foundation where diverse team members can operate with psychological safety, maximizing both team cohesion and individual performance.

The diverse workforce at Dentsu SGP adopted BOOST to strengthen team unity and enhance individual productivity. By integrating one-on-one sessions with external coaches and providing AI-based cognitive behavioral therapy feedback, BOOST aims to improve self-awareness and resilience among employees, ultimately benefiting overall organizational health and productivity. The program specifically targeted members experiencing stress or pressure, often felt during transitions such as job changes or new assignments. The feedback from the participants was overwhelmingly positive, with a 92% satisfaction rate and a remarkable 47% improvement in condition scores.

Testimonials from Dentsu

Toshinobu Takai from Dentsu expressed appreciation for BOOST, praising it for its focus not only on preventing burnout but also on maximizing employee performance. He noted that many employees engaged actively with the program, finding it a safe space to discuss issues they might otherwise avoid mentioning in daily operations. The high satisfaction rating reflects the program's success in addressing both wellbeing and performance needs in the workplace.

Moreover, Takai emphasized that BOOST goes beyond just preventing issues; it’s about elevating healthy individuals to an even higher 120% performance. This service is perceived as an essential foundation for nurturing resilience across organizations, aligning perfectly with Dentsu’s objectives for organizational development.

Takai added, "We are keen to explore further collaborations to extend this initiative, enhancing business conditions company-wide and for our client organizations."

Insights from Boost Health CEO, Ayaka Haga

Ayaka Haga, the CEO of Boost Health, expressed profound gratitude towards Takai and the Dentsu team for their commitment and collaboration during the initial implementation phase. She highlighted that BOOST encourages not just listening but actively promoting self-directed behavior changes among employees, which translates into measurable improvements. Feedback from participants indicated that the program successfully prompted shifts in their thoughts and behaviors, reinforcing the program's impact on enhancing well-being and stress management skills.

Haga noted a significant shift in the Japanese workplace paradigm – from a hard work-focused culture to one that prioritizes well-being. She emphasized the current need for a balanced support system that nurtures both mental health and career growth. Collaborating with forward-thinking companies like Dentsu, which are determined to achieve high performance while caring for employee well-being, serves as a source of encouragement for Haga.

Expansion and Future Plans

Looking ahead, BOOST is positioned as a pioneering mental health and behavior change support service for organizations striving to maintain employee productivity and workforce engagement. It utilizes a hybrid model combining AI tools with personalized coaching to facilitate rapid behavior changes and measurable outcomes. This model overcomes challenges typically associated with workshops, ensuring that organizations can implement effective frameworks for ongoing growth and support.

Businesses can initiate the BOOST program with as few as ten participants, making it flexible for various organizational needs. Targeting different employee layers from newcomers to managers, this comprehensive solution supports positive workplace transformation at major corporations and those undergoing growth phases.

Are you ready to enhance your organization's well-being and productivity? Consider utilizing BOOST to visualize and improve your organizational health. For inquiries or demonstrations, reach out to us at info@boosthealth.jp.