ClariMed Inc. Acquires We Are Human, Expanding into Southeast Market

ClariMed Inc. Expands Through Acquisition of We Are Human



In a strategic move to enhance its presence in the Southeast market, ClariMed, Inc., a globally recognized leader in user-centered medical device development and regulatory services, has announced the acquisition of We Are Human. This UK and US-based consultancy specializes in user-focused design and research within innovative medical technologies. With this acquisition, ClariMed not only aims to broaden its geographic reach but also to advance its mission of implementing groundbreaking medical technologies that cater to the human experience, ensuring access to communities in need.

Strengthening Leadership and Expertise



Annmarie Nicolson, the founder of We Are Human, will join ClariMed as a director, thereby enriching the leadership team with her extensive expertise in formative research, contextual inquiry, and user experience research in medical technology innovation. The integration of We Are Human and its Atlanta usability lab into ClariMed represents a significant investment in user-centered approaches, bolstering the organization's capabilities and reinforcing their collective commitment to user prioritization in healthcare solutions.

"This acquisition is a testament to our ongoing dedication to a user-centric foundation while expanding our reach and enhancing our capabilities," said Kelley Kendle, CEO of ClariMed. "Regional variability allows us to better meet patient needs and further our mission of making medical technology safer, more intuitive, and more effective for those who need it most. This is not merely a merger of capabilities; it is a profound alignment of values."

Expanding Expertise and Enhancing Services



The acquisition solidifies ClariMed's positioning as a comprehensive service partner for medical devices, amplifying its specialized expertise in user experience research, regulatory compliance, and design validation across American and British markets.

We Are Human, which holds ISO 13485 certification, brings with it substantial experience concerning IEC-62366 standards and FDA guidelines, having conducted extensive research with hundreds of healthcare professionals, laypersons, and various patient groups. The Atlanta lab will serve as ClariMed's new research facility, providing access to diverse study populations in the Southeast while supporting the company’s expanding client base.

"Joining ClariMed represents a tremendous opportunity to amplify our impact on healthcare through human-centered research and design," stated Annmarie. "Both organizations have long been committed to prioritizing users, creating products that truly make a difference in people's lives. Our shared dedication to excellence and user-centered principles equips us to deliver even more meaningful solutions to our clients and the patients and healthcare providers who rely on innovative medical technology every day."

The First Southeast Site



The integration of We Are Human marks ClariMed's inaugural site in the Southeast, strategically complementing its existing offices in Chadds Ford (Pennsylvania), Cambridge (Massachusetts), San Jose (California), and across the UK in Cambridge and Leeds, now joined by Atlanta (Georgia). This expanded geographical network strengthens ClariMed's ability to serve international clients while tapping into diverse talent pools and participant populations for user research and usability testing.

This acquisition is part of ClariMed's growth strategy to develop comprehensive, human-centered solutions for medical device development. The combined expertise of the two organizations positions ClariMed to better serve pharmaceutical and medical device manufacturers aiming to accelerate market readiness while improving patient safety and user experience.

About ClariMed



ClariMed is a human-centered development and regulatory firm for medical products created by pharmaceutical and medical device manufacturers. Their professional services promote innovation while ensuring the safe and effective use of medical products. Operating out of the US and UK, ClariMed provides holistic solutions that incorporate human factors at the heart of device development and regulatory pathways. To learn more, visit www.clarimed.com.

About We Are Human



Founded in 2020, We Are Human is an ISO 13485 certified consultancy based in the UK and the US, focusing on human factors, user research, and user experience, with significant expertise in human-centered research and design for healthcare. The firm was established on the belief that human needs should be at the core of design, striving to enhance quality of life, health, and well-being through product development. We Are Human offers profound experience with human factors engineering standards, usability, and regulatory requirements for medical device development, including IEC-62366 standards and FDA guidelines, with a track record of collaboration across various sectors including medical devices, combination products, women's health technology, digital health, and over-the-counter products.

Topics Health)

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