Opt Becomes 'Gold' Certified Under SmartNews Ads Partner Program
Opt, headquartered in Chiyoda, Tokyo, has proudly announced its recent recognition as a 'Gold' partner under the SmartNews Ads Partner Program, as presented at the SmartNews Ads Conference 2025 held on May 14, 2023. With a mission to drive industrial transformation and resolve societal challenges through new value creation, Opt utilizes LTVM (Life Time Value Marketing) to empower the growth of its clients' businesses.
The SmartNews Ads Partner Program is designed to evaluate advertising agencies that handle SmartNews' advertising products and services, allowing them to engage in direct transactions with SmartNews. Agencies that receive this certification benefit from exclusive perks, such as opportunities to introduce new advertising products and sales support. With this recognition, Opt plans to strengthen its collaboration with SmartNews, incorporating the latest media information and expertise into advertising operations that cater to the needs of both client companies and end-users.
In the recent half-year, Opt has impressively increased its sales by roughly 400% compared to the previous year, actively utilizing SmartNews Ads as one of its key media. To support this remarkable growth, both companies have worked on strengthening their systems and building a close operational base.
As a result, Opt has expanded its efforts, not only guiding the beta functionalities of precursor products but also engaging in 'Premium Ads' placements, which is a pure advertising format. Going forward, we are committed to further enhancing data integration, creative capabilities, and actively introducing the latest products to deepen our partnership with Opt.
SmartNews looks forward to continuing to strengthen cooperation with Opt, assisting client companies in optimizing their marketing endeavors and ultimately enhancing the lifetime value (LTV) of end-users.
Opt will continue to support the marketing activities of its client companies through a range of collaborations with SmartNews, with a focus on achieving enhanced LTV for end-users.
Life Time Value Marketing (LTVM) emphasizes understanding the end-user rather than merely focusing on the profits a company can derive from individual customers. Opt champions a philosophy centered on truly supporting customers by dedicating effort to understand their needs deeply, thereby fostering long-term business growth for client companies, rather than seeking short-term profits.
Founded on April 1, 2015, Opt's purpose is to inspire industrial transformation and solve societal issues through new value creation. The company strives to be a growth leader by understanding the end-users of its client companies and supporting them from a customer perspective in achieving LTV. Ultimately, Opt aims to transform the advertising industry and achieve industrial transformation in the long run through its understanding of these structures.
Founded: April 1, 2015
Capital: ¥100 million (as of December 2024)
Representative: President Daisuke Kanazawa
Headquarters: 6-4 Yobanchō, Chiyoda-ku, Tokyo
Business: Marketing services
Website: Opt Official Site
For inquiries related to this announcement:
Opt contact: Makoto
E-mail: [email protected]
For press inquiries:
Opt PR contact: Bessai
E-mail: [email protected]
Tel: 080-3424-6002
About the SmartNews Ads Partner Program
The SmartNews Ads Partner Program is designed to evaluate advertising agencies that handle SmartNews' advertising products and services, allowing them to engage in direct transactions with SmartNews. Agencies that receive this certification benefit from exclusive perks, such as opportunities to introduce new advertising products and sales support. With this recognition, Opt plans to strengthen its collaboration with SmartNews, incorporating the latest media information and expertise into advertising operations that cater to the needs of both client companies and end-users.
Comments from Imabari Kazuya, Director of Ad Business at SmartNews
In the recent half-year, Opt has impressively increased its sales by roughly 400% compared to the previous year, actively utilizing SmartNews Ads as one of its key media. To support this remarkable growth, both companies have worked on strengthening their systems and building a close operational base.
As a result, Opt has expanded its efforts, not only guiding the beta functionalities of precursor products but also engaging in 'Premium Ads' placements, which is a pure advertising format. Going forward, we are committed to further enhancing data integration, creative capabilities, and actively introducing the latest products to deepen our partnership with Opt.
SmartNews looks forward to continuing to strengthen cooperation with Opt, assisting client companies in optimizing their marketing endeavors and ultimately enhancing the lifetime value (LTV) of end-users.
Committed to Continuous Improvement
Opt will continue to support the marketing activities of its client companies through a range of collaborations with SmartNews, with a focus on achieving enhanced LTV for end-users.
Understanding LTVM
Life Time Value Marketing (LTVM) emphasizes understanding the end-user rather than merely focusing on the profits a company can derive from individual customers. Opt champions a philosophy centered on truly supporting customers by dedicating effort to understand their needs deeply, thereby fostering long-term business growth for client companies, rather than seeking short-term profits.
About Opt
Founded on April 1, 2015, Opt's purpose is to inspire industrial transformation and solve societal issues through new value creation. The company strives to be a growth leader by understanding the end-users of its client companies and supporting them from a customer perspective in achieving LTV. Ultimately, Opt aims to transform the advertising industry and achieve industrial transformation in the long run through its understanding of these structures.
Company Overview
Founded: April 1, 2015
Capital: ¥100 million (as of December 2024)
Representative: President Daisuke Kanazawa
Headquarters: 6-4 Yobanchō, Chiyoda-ku, Tokyo
Business: Marketing services
Website: Opt Official Site
Contact Information
For inquiries related to this announcement:
Opt contact: Makoto
E-mail: [email protected]
For press inquiries:
Opt PR contact: Bessai
E-mail: [email protected]
Tel: 080-3424-6002
Topics Business Technology）
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