TTE Strategy Expands Its Influence with New Office in Dubai

In a significant move to enhance its regional footprint, TTE Strategy has inaugurated its first office outside Europe, situated in the vibrant city of Dubai. This expansion symbolizes a strategic response to the evolving economic landscape of the Gulf Region, particularly amidst the surge of transformation seen in the United Arab Emirates (UAE) and surrounding Gulf Cooperation Council (GCC) countries.

Understanding the Context of Expansion

The Gulf Region is currently undergoing a transformative era marked by diversification and innovation. With ongoing initiatives in various sectors like MedTech, healthcare, logistics, and human resource development, regional economies are aiming to strengthen their competitive positions. As TTE Strategy points out, financial services and sector diversity play a pivotal role in propelling this change forward, making their presence in Dubai both timely and essential.

Lars Linnekogel, the Founder and Managing Partner at TTE Strategy, shared insights on the importance of their new Dubai office. He stated, "TTE Strategy is a natural fit for the Gulf Region. Leaders think in transformative horizons and they execute with speed." This perspective underscores the consultancy’s approach, which prioritizes speed, clarity, and alignment in helping organizations achieve their goals.

A Unique Approach to Consulting

Distinguishing itself from conventional consulting firms, TTE Strategy adopts a co-creative model. Rather than simply advising, they engage directly with leadership teams to co-develop strategies and implement necessary changes. This method not only fosters a deeper alignment within organizations but also enhances internal capabilities, particularly crucial for family-owned businesses and industrial conglomerates where rapid execution and ownership are highly valued.

Sector Focus: Aligning with Regional Priorities

The firm is particularly invested in sectors that align with the region’s economic ambitions. Key areas of focus include MedTech, industrial technology, transportation, and financial services. Policy guidelines such as UAE Vision 2031 emphasize innovation, talent cultivation, and sustainable growth, all of which are central to TTE Strategy’s consulting ethos.

Linnekogel further articulated the strategic importance of Dubai by stating, "Dubai is our anchor for the Gulf Region. We support transformation by enabling leadership teams and talent to execute with clarity and organizational strength." This indicates a commitment to fostering local collaboration and driving impactful changes from within.

Background of TTE Strategy

Founded in Hamburg in 2015, TTE Strategy has rapidly established itself as a prominent player in the international strategy and transformation consultancy landscape. With a workforce exceeding 50 professionals, the firm has consistently recorded robust growth, achieving over 40% growth in 2025. Their success has been recognized through accolades like the Hidden Champion Award in 'Strategy' for three consecutive years.

Beyond Dubai, TTE Strategy maintains offices in strategic locations including Hamburg, Munich, Stuttgart, Zurich, and Vienna. This diversified presence allows the firm to leverage insights across different markets, further enriching their consulting capabilities.

As TTE Strategy embarks on this new chapter in Dubai, it's poised to significantly influence the Gulf Region's economic landscape through strategic alignment, innovation, and a unique co-creation strategy that meets local needs.