#Italy #wellness #Technogym #Healthness #Cesena

A New Chapter in Wellness: Technogym's Healthness™

In a remarkable milestone, Technogym, a pioneer in the wellness industry, has announced the launch of Healthness™, a new vision aimed at transforming the future of wellness and preventive health. The unveiling took place at the 25th Wellness Congress, where Nerio Alessandri, the founder of Technogym, presented this innovative approach to an audience of 2,000 individuals from over 100 countries.

Forty years ago, Technogym debut its first wellness concept during a time when bodybuilding and traditional fitness routines dominated the landscape. By leveraging insights gained from the fitness sector, Technogym recognized a unique societal opportunity—bringing together governments, businesses, and individuals to foster a healthier and more active lifestyle.

Over the years, the company has relentlessly pursued innovation, successfully integrating biomechanics, digital technology, and artificial intelligence into its offerings. Today, Technogym stands not just as a fitness equipment manufacturer, but as a life sciences company capable of delivering precision training programs tailored to individual needs.

The ambitious Healthness™ initiative is particularly notable for its focus on disease prevention, utilizing advanced data analytics and AI technology. Alessandri emphasizes that the capacity to predict illnesses before they manifest represents a significant leap forward in preventive healthcare. Healthness™ extends beyond traditional wellness approaches by integrating preventive health programs that harness data collected over three decades through the Mywellness Open Platform, which boasts approximately 25 million users within a global community of 70 million.

Scientific studies suggest that health is influenced only by 20-30% of genetic factors, while a significant 70-80% relies on epigenetics, or lifestyle choices. Consequently, achieving Healthness™ is not about finding magical solutions; rather, it demands a comprehensive training regime that targets muscular strength, cardiovascular endurance, flexibility, balance, and cognitive skills. The concept firmly believes in the medical mantra Exercise Is Medicine, promoting preventive medicine to enhance physical performance and ensure long-lasting good health.

Technogym’s innovative approach involves the use of AI-powered products and services, such as the new Technogym Checkup, which evaluates psycho-physical and cognitive parameters to create personalized training regimens. Additionally, the new Biostrength and Biocardio product lines incorporate real-time adjustments based on user data via the Technogym App, optimally supporting individualized wellness journeys.

In practical terms, Healthness™ leads to Precision Wellness, where data-driven and customized programs can yield nearly 30% better results in the same timeframe. This comprehensive solution not only promotes healthier, extended lives but also opens up lucrative business opportunities for stakeholders in the fitness, hospitality, corporate wellness, and healthcare sectors. By enhancing and hyper-personalizing services, these entities can significantly add value to their offerings.

As Technogym marks this 40-year anniversary with the introduction of Healthness™, it is setting the stage for a future where the focus shifts from mere fitness to holistic wellness and disease prevention, leading the charge for a healthier global community.