#United States #San Marcos #General Motors #Noveon Magnetics #Rare Earth Magnets

Driving Innovation in American Manufacturing

In a significant move for the U.S. automotive industry, Noveon Magnetics has announced a multi-year supply agreement with the iconic General Motors (GM). This partnership aims to deliver high-performance rare earth magnets that are crucial for a wide range of GM's vehicle components. The production of these magnets has already commenced, with deliveries starting as early as July 2025.

Scott Dunn, the CEO of Noveon Magnetics, expressed pride in contributing to the manufacturing of some of America's most recognized vehicles. This deal highlights how American companies can establish robust supply chains locally while harnessing advanced manufacturing techniques. The agreement not only strengthens the bond between both companies but also marks a pivotal moment in enhancing the domestic supply chain critical to American automotive manufacturing.

The rare earth magnets supplied by Noveon will play a vital role in the production of GM's full-size SUVs and trucks. Jeff Morrison, GM's global chief procurement officer, emphasized the importance of collaborating with domestic manufacturers like Noveon to bolster their supply chain resilience. By supporting American jobs and promoting economic security, this partnership aims to position GM as a leader in the evolving landscape of the automotive industry.

Noveon Magnetics stands out as the only operational manufacturer of sintered NdFeB rare earth magnets in the U.S., offering a vertically integrated solution that ensures a secure supply chain. Their proprietary EcoFlux™ magnets provide enhanced resource efficiency and allow for the beneficial use of recycled materials, furthering the goal of sustainability.

As demand for electric vehicles and other high-tech applications rises, Noveon is scaling its production capabilities to meet the needs of the automotive sector, along with industries like defense and energy. The strategic partnership with GM signifies a broader trend toward increasing domestic manufacturing to create a resilient supply chain that can meet both contemporary and future demands.

Noveon Magnetics plays a critical role in delivering solutions for a diverse array of applications. Their magnets are utilized in sectors such as electric vehicles, wind energy, robotics, and various military systems. This versatility showcases Noveon's commitment to supporting energy efficiency, electrification, and national security.

Moreover, GM, with its ambitious vision for the future of transportation, aims to leverage advanced technologies to produce safer, smarter, and lower-emission vehicles. With an extensive portfolio that includes electric vehicles alongside traditional gasoline-powered models, GM is focused on steering toward an all-electric future. A partnership with a domestic supplier like Noveon ensures that the highest quality components are incorporated into their innovative line-up.

As this partnership grows, both companies are poised to advance American manufacturing, provide sustainable solutions, and reinforce the economic strength of the nation. Together, Noveon and GM are driving not only technological innovation but also job creation within the U.S., building a resilient future for automotive manufacturing.

About Noveon Magnetics

Noveon Magnetics is a cutting-edge manufacturer of rare earth magnets in the United States, dedicated to supporting various critical applications. Their innovative capabilities ensure a reliable supply chain while meeting the diverse demands of modern industries.

About General Motors

General Motors (NYSE: GM) is leading the transformation of transportation with a focus on technology and sustainability. Committed to creating vehicles that drive progress, GM is poised to innovate within the automotive industry, ensuring both environmental responsibility and superior consumer offerings.