Leadership Transition at UPM: Susanna Rinne Takes Charge of Plywood Business

In a significant organizational shift, Susanna Rinne has been appointed as the interim Executive Vice President of UPM's Plywood business area, effective January 1, 2025. This move comes as part of a broader change in the management structure at UPM, a leader in renewable and responsible solutions. Earlier announced was the transition of Mika Kekki, the former Executive Vice President of UPM Plywood, who will assume leadership of the UPM Specialty Papers business area starting on the same date.

Susanna Rinne, born in 1970, has been instrumental in UPM's strategic and business development efforts. Holding the position of Vice President of Strategy & Business Development within the Plywood sector, Rinne brings a wealth of experience from her tenure at UPM, which began in 1995. Her previous roles include Director of Marketing and Sales Development, showcasing her extensive background in the industry. Rinne's academic qualifications include a master's degree in mechanical wood technology, aligning her expertise with UPM's operational focus.

As Rinne steps into this interim leadership position, the company is concurrently conducting a recruitment process for a permanent Executive Vice President for the plywood division. This interim role is expected to ensure continuity and maintain the momentum of UPM's strategies amidst the managerial restructuring. Rinne's deep knowledge of the UPM Plywood business area positions her well to lead the team during this transitional phase.

UPM has established itself as a pioneer in sustainability and innovation across its various business segments, including UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers, and UPM Plywood. The company's commitment to the UN's Business Ambition for 1.5°C is a testament to its dedication towards combating climate change, positioning UPM as an industry leader in responsibility.

With 16,600 employees globally and an annual revenue of approximately EUR 10.5 billion, UPM continues to innovate for a future beyond fossil fuels. The company has a rich history and a robust operational framework, enabling it to adapt efficiently to market changes and managerial challenges. The leadership transition is aimed at reinforcing UPM’s strategic objectives while also aligning with its long-term vision of sustainable development in the industry.

Rinne’s extensive experience and insights into the plywood business are expected to play a crucial role as UPM navigates new challenges and opportunities in the upcoming years. Her leadership will be pivotal in driving the Plywood division’s initiatives forward, ensuring that it remains competitive and innovative in a rapidly evolving market landscape.

In summary, Susanna Rinne's interim role as Executive Vice President of UPM Plywood signifies a strategic response to the dynamic business environment in which UPM operates. As a respected leader within the company, her direction will likely influence the trajectory of UPM’s plywood operations as it adapts to meet both market demands and sustainability goals.

For regular updates on UPM's leadership and business developments, stakeholders and industry observers are encouraged to follow the company’s communications channels and public announcements.