#Japan #Tokyo #Mondelēz #Clorets #Keita Machida

Clorets Unveils 'Big Fruits': A New Dimension in Chewing Gum

On March 23, 2026, Mondelēz Japan will introduce an exciting new addition to the popular Clorets gum line: 'Clorets Big Fruits'. This line boasts larger gum pieces approximately 1.4 times the size of standard gum, designed to provide a powerful burst of fruity freshness with every chew. The initial flavors for the launch include Passion Fruit and Citrus Mint, catering to the vibrant preferences of gum enthusiasts.

Convenient Mini Pouches for On-the-Go Enjoyment

Alongside the launch of 'Big Fruits', a handy mini pouch will also be available, ensuring that fans can take their favorite flavors with them wherever they go. The packaging is designed to clearly highlight the product's features, making it easy for consumers to spot the new large gum and its delicious flavors.

Market research indicates a growing trend in user habits, with around 60% of consumers preferring to chew two or more pieces of gum at once. The new 'Big Fruits' line aims to meet this demand for larger, more satisfying chewing experiences, while maintaining a strong connection to the established popularity of fruit flavors that have been beloved for many years.

Engaging Campaigns Featuring Keita Machida

To promote the launch of 'Clorets Big Fruits', the company will release a TV commercial featuring well-known actor Keita Machida. Set to air starting March 16, 2026, the ad will showcase Machida energetically embodying the product’s refreshing qualities with his charming presence. The commercial captures the essence of 'Big Fruits' as Machida illustrates the exhilaration that the larger gum pieces deliver upon chewing.

The digital video will highlight Machida’s dynamic movements as he enthusiastically declares 'Big Refresh!' upon tasting the gum. This campaign aims to effectively communicate the refreshing nature of the new gum to consumers, ensuring that even in the midst of busy days, adults can find a moment of uplift through chewing.

Exciting Scratch Off Campaign

In celebration of the launch, Clorets will host the 'Big Refresh! Scratch Off Campaign' starting March 23, 2026. Participants on social platform X have the chance to win from a pool of fantastic prizes, totaling 580 winners. This interactive campaign encourages users to scratch off virtual tickets for a chance to win exclusive merchandise, including a bespoke Keita Machida original QUO card and a unique Beads Cushion Fit Chair.

Everyone is encouraged to participate for their chance to claim these exclusive rewards while enjoying the delicious new flavors from Clorets. The campaign will be active until April 20, 2026, making this a limited-time opportunity NOT to miss!

About Mondelēz Japan

Mondelēz Japan is part of Mondelēz International, a globally renowned snack company operating in over 150 countries. Since launching in Japan in 1960, the company has developed beloved brands like Clorets, Ricaldent, Halls, Oreo, and Ritz. Today, it stands as the second-largest player in the domestic gum market, continually innovating to meet the tastes and preferences of gum lovers.

For any further inquiries about the campaign or product specifics, consumers can reach out through the official channels provided by Clorets.

With the introduction of 'Clorets Big Fruits', Mondelēz Japan is set to redefine the chewing gum experience and bring a whole new level of refreshment to consumers across the nation.