#Germany #ZEISS #Hyundai Mobis #Norderstedt #tesa

Introduction to the QuadAlliance

In a monumental step toward the future of automotive technology, four industry leaders—tesa, ZEISS, Saint-Gobain Sekurit, and Hyundai Mobis—have formed the pioneering QuadAlliance. This collaboration aims to revolutionize how information is displayed in vehicles, specifically through the development of holographic windshield displays (HWD). With a keen focus on enhancing driver experiences and safety, this alliance is set to redefine the automotive landscape by transforming traditional windshields into advanced interactive information interfaces.

Holographic Displays: The Future of Mobility

Today's vehicles are increasingly integrating technology to support driving and entertainment. However, challenges persist as essential driving information often falls out of the driver's direct line of sight, and conventional displays consume valuable cabin space. The introduction of holographic windshields addresses these issues by converting the windshield into a transparent, interactive display that overlays relevant data and entertainment, all while maintaining safety and comfort.

Key Features of Holographic Windshields

1. Ultra-Transparent Interaction: With over 92% light transmission, the holographic displays ensure high visibility without obstructing the driver's view.
2. Flexible Design Options: The new technology's compact packaging allows for adaptability across various vehicle platforms, including curved surfaces.
3. Superior Brightness and Clarity: The displays achieve luminance levels exceeding 10,000 nits, ensuring that information is clearly visible even under direct sunlight.
4. Future-Ready Performance: Capable of supporting high resolutions, including 4K and beyond, these displays will adapt as technology evolves.
5. Enhanced Driver Safety and Comfort: With strategically designed interfaces, the technology minimizes distractions while improving overall visibility and privacy.
6. Efficient Production and Sustainability: The partnership focuses on improving light efficiency and significantly reducing weight and CO₂ emissions in vehicle design.

A Cohesive Supply Chain for Industrialization

The QuadAlliance's ambition is to produce and implement these holographic windshields by 2029. This timeline is fueled by aligning each partner's capabilities—from optical design and holographic film development to windshield lamination and system integration. Such collaboration minimizes complexity, expedites development timelines, and ensures a seamless transition to mass production.

Roles of the QuadAlliance Partners

• - ZEISS contributes its extensive expertise in holography and optical design, leveraging its 40 years of experience to facilitate holographic film development.
• - tesa is recognized for its innovations in materials and processes, ensuring reliable mass replication of holographic films.
• - Saint-Gobain Sekurit specializes in innovative glazing systems that incorporate holographic films directly into the glass structure.
• - Hyundai Mobis focuses on advanced Human-Machine Interface (HMI) technologies, ensuring exceptional display performance and user interaction.

Conclusion

As this alliance spearheads the development of holographic windshield technology, it packages significant advancements into a cohesive solution that meets modern consumer demands for high-quality, immersive experiences in their vehicles. The QuadAlliance not only signifies a technological leap in automotive interfaces but also embodies a collaborative spirit geared toward innovation in the automotive industry, setting a new benchmark for what drivers can expect in future vehicles. With a vision that intertwines functionality, safety, and sustainability, these leaders are poised to change the driving experience dramatically. The future of automotive technology is here and it's holographic, promising a new era of interaction between vehicles and their drivers.